HubSpot, Inc. (HUBS) shares fell 3.9% to $251.11 as of September 1, 2026, a moderate decline from the prior close of $261.36. BestStocks flagged the session as a major change for HUBS. The move is tied to price move up. Below, we break down what changed for HUBS, why it matters for investors, how the stock reacted, and the catalysts on the calendar.
What happened
HUBS fell 3.9% to $251.11
HUBS fell 3.9% in its latest session, moving from $261.36 to $251.11.
Material / EarningsLow confidence
Rel. volume
0.4×
Below Avg
Vs peers
—
No comparable peers
Market cap
$12.9B
New York Stock Exchange
Analyst target
$242
-3.6% vs price
Price chart
Aug 3 – Sep 1
E earnings
F filing
A analyst
V/N other
click a marker to highlight
Change events — click to jump to details
What it means for HubSpot, Inc. investors
For HubSpot, Inc. investors, the recent signals add up to a bearish shift. On the constructive side: HUBS moved +6.17% from its $190.67 open to a $202.43 close on 2026-08-06; Positive price momentum. Weighing against that: Material negative event; Negative session, down 3.9%. Wall Street's consensus price target sits at $242.05, implying -3.6% downside from $251.11. Over the past 90 days analysts logged 0 upgrades and 7 downgrades. BestStocks rates the overall signal quality low (48/100). With earnings roughly 64 days out, the next report is the most likely near-term test of the move.
HUBS price reaction
HUBS last traded at $251.11, down $10.25 (-3.92%) from the previous close of $261.36. The session traded on 0.4× average volume (below avg), so participation was unremarkable. Over the past month the stock has ranged between $202.43 and $261.36, and it currently sits about 83% of the way up that band.
Bullish and bearish analyst opinions on HubSpot, Inc. (HUBS)
The consensus analyst price target on HubSpot, Inc. (HUBS) is $242.05, 3.6% below the recent $251.11. Over the past 90 days analysts logged 0 upgrades, 10 maintains, and 7 downgrades. Here is how the bullish and bearish cases on HUBS line up.
▲ The bullish case
+The Street's most bullish target is $300.00 (+19.5%).
+HUBS moved +6.17% from its $190.67 open to a $202.43 close on 2026-08-06.
+Positive price momentum.
▼ The bearish case
−The consensus analyst price target of $242.05 sits 3.6% below the recent $251.11, so the average target sees limited room to run.
−The most bearish analyst target is $190.00 (-24.3%).
−7 analyst downgrades in the past 90 days, most recently BMO Capital to Market Perform (2026-08-07).
−Material negative event.
−Negative session, down 3.9%.
Bull vs bear balanceBearish Shift
BearishNeutralBullish
Weighing both sides, BestStocks' composite read of recent signals is bearish, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.
Analyst price targets and ratings are FMP consensus figures as of Sep 1, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.
HubSpot, Inc. (HUBS) moved +2.08% from $255.55 to $260.87 on 2026-08-28, reaching a new 30-day high. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found.
Material / Earnings2026-08-27+7.9%
HubSpot, Inc. (HUBS) moved +4.70% from $244.35 to $255.83 on 2026-08-27, reaching a new 30-day high on modestly elevated volume (1.4x the 5-day average). We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found.
Material / Earnings2026-08-18+5.1%
HubSpot, Inc. (HUBS) moved +3.07% from $219.50 to $226.25 on 2026-08-18. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. Volume remained near its 5-day average at 0.7x.
Material / Earnings2026-08-17-4.0%
HubSpot, Inc. (HUBS) moved −2.77% from $221.30 to $215.17 on 2026-08-17. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. Volume remained near its 5-day average, suggesting the decline was not driven by unusual trading activity.
HubSpot declined 6.35% to $225.25 following analyst downgrades and guidance concerns tied to its recent Q2 earnings report. Despite beating revenue and EPS estimates, management's cautious forward outlook and slowing net customer additions prompted firms including Citi, BMO Capital, and Zacks to cut price targets and lower ratings. Trading volume of 983k shares is running at 0.53x the historical average for this point in the session.
Material / Earnings2026-08-13+14.5%
HubSpot, Inc. (HUBS) moved +13.70% from $211.54 to $240.52 on 2026-08-13. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. Volume was near its 5-day average, suggesting the move was not driven by unusual trading activity.
Material / Earnings2026-08-12-4.7%
HubSpot, Inc. (HUBS) moved -2.92% from $216.43 to $210.12 on 2026-08-12. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. The decline occurred on light volume (38% of the 5-day average), suggesting thin trading rather than a fundamental shift.
Activity2026-08-06-19.1%
HUBS moved +6.17% from its $190.67 open to a $202.43 close on 2026-08-06.
In-depth HUBS event analyses
Permanent, dated analyses of HUBS's most significant sessions.
HUBS fell 3.9% to $251.11. No single company-specific catalyst was confirmed during the move window, and it looks technical.
How much did HUBS stock fall?
HUBS lost 3.92% ($10.25) versus the prior close of $261.36, last trading at $251.11 on 0.4× average volume.
When is HubSpot, Inc.'s next earnings date?
HUBS's next earnings report is estimated for 2026-11-04 — about 64 days away.
What is the analyst price target for HUBS?
The consensus analyst price target for HUBS is $242.05, about 3.6% below the current $251.11. Over the past 90 days, analysts recorded 0 upgrades, 10 maintains, and 7 downgrades.
How BestStocks tracks HUBS
This page is generated automatically by BestStocks' change-detection system after price move up was detected and verified against independent data sources. It draws on 20 tracked change events for HUBS, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of September 1, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.
