Why Ulta Beauty, Inc. (ULTA) stock moved
Ulta Beauty, Inc. (ULTA) shares rose 4.9% to $565.15 as of August 8, 2026, a moderate gain from the prior close of $538.79. BestStocks flagged the session as a major change for ULTA. Below, we break down what changed for ULTA, why it matters for investors, how the stock reacted, and the catalysts on the calendar.
ULTA climbed 4.9% to $565.15
ULTA rose 4.9% in its latest session, moving from $538.79 to $565.15.
What it means for Ulta Beauty, Inc. investors
For Ulta Beauty, Inc. investors, the balance of recent signals points to a bullish shift. On the constructive side: Material positive event; Positive 4.9% session move. Weighing against that: New SEC filing — review for material disclosures; New SEC filing — review for material disclosures. Wall Street's consensus price target sits at $645.00, implying +14.1% upside from $565.15. BestStocks rates the overall signal quality low (56/100). With earnings roughly 19 days out, the next report is the most likely near-term test of the move.
ULTA price reaction
ULTA last traded at $565.15, up $26.36 (+4.89%) from the previous close of $538.79. The session traded on 0.7× average volume (below avg), so participation was unremarkable. Over the past month the stock has ranged between $455.11 and $565.15, and it currently sits about 100% of the way up that band.
Bullish and bearish analyst opinions on Ulta Beauty, Inc. (ULTA)
The consensus analyst price target on Ulta Beauty, Inc. (ULTA) is $645.00, 14.1% above the recent $565.15. Over the past 90 days analysts logged 0 upgrades, 14 maintains, and 0 downgrades. Here is how the bullish and bearish cases on ULTA line up.
The bullish case
- Wall Street's consensus price target of $645.00 implies +14.1% upside from $565.15.
- The Street's most bullish target is $735.00 (+30.1%).
- Material positive event.
- Positive 4.9% session move.
- Ulta Beauty, Inc. (ULTA) moved +0.28% from $488.08 to $489.47 on 2026-07-21, reaching a new 30-day high.
The bearish case
- The most bearish analyst target is $550.00 (-2.7%).
Weighing both sides, BestStocks' composite read of recent signals is bullish, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.
Analyst price targets and ratings are FMP consensus figures as of Aug 8, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.
Previous notable changes for ULTA
Frequently asked questions about ULTA
Why did Ulta Beauty, Inc. (ULTA) stock move?
ULTA rose 4.9% to $565.15. No single company-specific catalyst was confirmed during the move window, and it looks technical.
How much did ULTA stock rise?
ULTA gained 4.89% ($26.36) versus the prior close of $538.79, last trading at $565.15 on 0.7× average volume.
When is Ulta Beauty, Inc.'s next earnings date?
ULTA's next earnings report is estimated for 2026-08-27 — about 19 days away.
What is the analyst price target for ULTA?
The consensus analyst price target for ULTA is $645.00, about 14.1% above the current $565.15. Over the past 90 days, analysts recorded 0 upgrades, 14 maintains, and 0 downgrades.
How BestStocks tracks ULTA
This page is generated automatically by BestStocks' change-detection system after its price and volume cleared ULTA-specific materiality thresholds, triggering an evidence check. It draws on 11 tracked change events for ULTA, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of August 8, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.