Ulta Beauty, Inc. (ULTA) shares fell 4.2% to $517.50 as of August 29, 2026, a moderate decline from the prior close of $540.10. BestStocks flagged the session as a major change for ULTA. Below, we break down what changed for ULTA, why it matters for investors, how the stock reacted, and the catalysts on the calendar.
What happened
ULTA fell 4.2% to $517.50
ULTA fell 4.2% in its latest session, moving from $540.10 to $517.50.
ValuationMedium confidence
Rel. volume
2.2×
Very High
Vs peers
—
No comparable peers
Market cap
$22.2B
NASDAQ Global Select
Analyst target
$642
+24.0% vs price
Price chart
Jul 29 – Aug 28
E earnings
F filing
A analyst
V/N other
click a marker to highlight
Change events — click to jump to details
What it means for Ulta Beauty, Inc. investors
For Ulta Beauty, Inc. investors, the recent signals add up to a bearish shift. On the constructive side: Ulta Beauty, Inc. (ULTA) moved +0.75% from $536.07 to $540.10 on 2026-08-27; Ulta Beauty, Inc. (ULTA) moved +0.28% from $488.08 to $489.47 on 2026-07-21, reaching a new 30-day high. Weighing against that: Material negative event; Negative session, down 4.2%. Wall Street's consensus price target sits at $641.71, implying +24.0% upside from $517.50. BestStocks rates the overall signal quality medium (65/100). With earnings roughly 96 days out, the next report is the most likely near-term test of the move.
ULTA price reaction
ULTA last traded at $517.50, down $22.60 (-4.18%) from the previous close of $540.10. The session traded on 2.2× average volume (very high), so the move carried above-average conviction. Over the past month the stock has ranged between $493.33 and $565.15, and it currently sits about 34% of the way up that band.
Bullish and bearish analyst opinions on Ulta Beauty, Inc. (ULTA)
The consensus analyst price target on Ulta Beauty, Inc. (ULTA) is $641.71, 24.0% above the recent $517.50. Over the past 90 days analysts logged 0 upgrades, 15 maintains, and 0 downgrades. Here is how the bullish and bearish cases on ULTA line up.
▲ The bullish case
+Wall Street's consensus price target of $641.71 implies +24.0% upside from $517.50.
+The Street's most bullish target is $731.00 (+41.3%).
+Ulta Beauty, Inc. (ULTA) moved +0.75% from $536.07 to $540.10 on 2026-08-27.
▼ The bearish case
−Material negative event.
−Negative session, down 4.2%.
−High volume 2.2x on decline — distribution signal.
Bull vs bear balanceBearish Shift
BearishNeutralBullish
Weighing both sides, BestStocks' composite read of recent signals is bearish, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.
Analyst price targets and ratings are FMP consensus figures as of Aug 29, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.
Ulta Beauty, Inc. (ULTA) moved +0.75% from $536.07 to $540.10 on 2026-08-27. We checked news, earnings, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. The move occurred on elevated volume (2.1x the 5-day average).
Material / Earnings2026-08-18+4.7%
Ulta Beauty, Inc. (ULTA) moved +4.02% from $496.75 to $516.74 on 2026-08-18. We checked news, earnings announcements, analyst updates, filings, and corporate actions — no company-specific catalyst was found. Volume was 1.3x the 5-day average, modestly elevated.
Material / Earnings2026-08-17-3.4%
Ulta Beauty, Inc. (ULTA) moved -2.69% from $506.99 to $493.33 on 2026-08-17. We checked news, earnings announcements, analyst updates, filings, and corporate actions — no company-specific catalyst was found. Volume traded near its 5-day average, suggesting the move occurred without unusual liquidity.
Material / Earnings2026-08-13-3.1%
Ulta Beauty, Inc. (ULTA) moved -3.29% from $533.10 to $515.57 on 2026-08-13. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. Volume was modestly elevated at 1.5x the 5-day average.
Material / Earnings2026-08-07+4.9%
Ulta Beauty, Inc. (ULTA) moved +4.88% from $538.85 to $565.15 on 2026-08-07, reaching a new 30-day high. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. Volume remained near its 5-day average, suggesting the move was not driven by unusual trading activity.
Material / Earnings2026-08-04+1.8%
Ulta Beauty, Inc. (ULTA) moved +3.32% from $526.39 to $543.86 on 2026-08-04, reaching a new 30-day high. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. The move occurred on volume near its 5-day average.
Ulta Beauty shares rose 2.67% to $526.52, extending recent gains driven by strong fiscal Q1 results, raised guidance, and positive analyst sentiment. Bank of America reiterated a Buy rating with a $685 price target, citing the ending Target partnership as an opportunity to drive traffic to standalone stores, while new brand collaborations like Pacsun are generating positive momentum. Volume of 373,711 shares remains normal for the time of day.
Material / Earnings2026-07-30+1.7%
Ulta Beauty, Inc. (ULTA) moved +1.88% from $507.19 to $516.73 on 2026-07-30, reaching a new 30-day high. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. The move appears to be technical, with volume near its 5-day average.
Upcoming catalysts & outlook
Next earnings
2026-12-03 (est.)
in 96 days
Earnings Release
2026-12-03
High impact
Thesis shift
Bearish Shift
bearish signal
Risk level
Low
from change events
Frequently asked questions about ULTA
Why did Ulta Beauty, Inc. (ULTA) stock move?
ULTA fell 4.2% to $517.50. No single company-specific catalyst was confirmed during the move window, and it looks technical.
How much did ULTA stock fall?
ULTA lost 4.18% ($22.60) versus the prior close of $540.10, last trading at $517.50 on 2.2× average volume.
When is Ulta Beauty, Inc.'s next earnings date?
ULTA's next earnings report is estimated for 2026-12-03 — about 96 days away.
What is the analyst price target for ULTA?
The consensus analyst price target for ULTA is $641.71, about 24.0% above the current $517.50. Over the past 90 days, analysts recorded 0 upgrades, 15 maintains, and 0 downgrades.
How BestStocks tracks ULTA
This page is generated automatically by BestStocks' change-detection system after its price and volume cleared ULTA-specific materiality thresholds, triggering an evidence check. It draws on 16 tracked change events for ULTA, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of August 29, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.
