It is no secret that Meta went through a turbulent period in the stock market, where the company experienced a 76% drop from its all-time high. One of the main factors was the company’s announcement in October 2021 that it had experienced a decline in user activity on its primary social media platforms, such as Facebook and Instagram.
The company attributed this decline in part to changes in Apple’s privacy policies, which limit the ability of apps to track user activity on Apple devices. Additionally, Meta has faced criticism in recent years for its handling of user data privacy and the spread of fake news and misinformation on its platforms.
These issues have led to calls for regulation and sanctions from governments and regulators worldwide, which could negatively impact the company’s reputation and revenue. As a result, investors may have some concerns when considering investing in Meta. However, if we analyze its financials, we can see that Meta may present a suitable medium- to long-term investment opportunity with significant potential.
Meta has maintained its revenue from $27.9 billion to $32.1 billion in recent quarters. In the first quarter of this year, the company generated total revenues of $28.6 billion, surpassing the lower end of the range. This revenue represented a 2.6% increase compared to the same period last year.
For the second quarter of the year, revenue is projected to be between $29.5 billion and $32 billion, representing a 2.3% or 11% increase, respectively, if the scenarios are met. One measure that Meta is taking to meet revenue estimates is to increase volume by lowering prices.
In the first quarter, they reported a 26% year-on-year increase in ad impressions and a 17% reduction in average ad prices. Additionally, Meta aims to strengthen its revenue diversification with other services, such as virtual reality, through products like Oculus VR and its Horizon Workrooms platform. However, market acceptance has not been fully realized.
Regarding its cost structure, the company continues to invest significantly in research and development, which accounts for 20% of its total costs. Sales and marketing expenses represent 18% of total costs, while general and administrative expenses account for 13%. Meta is making decisions with a cost adjustment plan to improve the company’s performance and efficiency, instilling more confidence in investors.
In terms of profitability, the company experienced a 15% decline compared to the first quarter of this year and the same period last year, with figures of $7.2 billion and $8.5 billion, respectively. This is where the cost adjustment plan becomes relevant in improving the company’s profitability.
Despite these challenges, when looking at relevant indicators to measure a company’s financial health, Meta remains a profitable company with a return on assets (ROA) of 11.90%, a return on equity (ROE) of 17.10%, and a return on investment (ROI) of 18.20%.
This indicates that the company generates investment returns and creates value for shareholders. Furthermore, current and long-term debt indicators show that the company is not heavily leveraged and can meet all its short-term and long-term liabilities, which is a crucial aspect to consider when assessing its financial soundness.
Analyzing Meta’s chart, we can see the significant drop it experienced since 2021, where it retraced nearly 76%, as mentioned earlier. However, it absorbed about 70% of the fall with a solid upward force, surpassing two resistance levels, indicating strength in the trend.
META is at an exciting level, with support near $212.15, and its price has crossed the 200-period moving average on the weekly timeframe. This indicator helps us identify medium-term trends based on its timeframe, so there is an opportunity to enter a position with a stop at the $212.15 support and aim for a movement towards the all-time high (ATH), representing approximately a 56% increase.
It is also essential to consider what happens on June 1st regarding the US debt ceiling and how the markets will react to the announced news. This decision is crucial as it could bring significant volatility to the needs.

Combining Meta’s fundamental aspect with its technical analysis shows that it is a company with an exciting growth factor and a good investment opportunity. The company’s strategic decisions instill a lot of confidence in investors to consider long-term positions and understand that Meta is focusing on improving its efficiency, which will enhance its financial performance in the coming periods.
Additionally, the chart presents an intriguing opportunity, with a nearby support level to establish a stop loss and the price staying above the 200-period moving average, making it a favorable option for a long position. Therefore, Meta remains a significant player in the technology industry, a leader. Despite the turbulence it has experienced, it continues to stand firm for its investors, making it an investment opportunity and an excellent option to buy now.
Conclusion
In conclusion, Meta’s journey in the stock market has been marked by turbulence, but it presents an exciting investment opportunity when considering its fundamental and technical aspects. Despite its challenges, including a decline in user activity and privacy concerns, the company has shown resilience. It has implemented strategic decisions to improve its efficiency and financial performance.
From a financial standpoint, Meta has maintained steady revenue figures and has the potential for growth in the medium to long term. Its revenue diversification efforts, such as expanding into virtual reality, demonstrate a commitment to exploring new avenues for profitability.
While profitability declined in recent periods, Meta’s focus on cost adjustment measures aims to enhance its profitability in the future. Key indicators, such as return on assets, equity, and investment, indicate that Meta is a profitable company that generates value for its shareholders.
From a technical analysis perspective, Meta’s chart reveals a significant drop followed by solid upward momentum. The current price level, coupled with support and crossing the 200-period moving average, suggests a good entry point for a long position.
However, it is important to consider external factors that may impact Meta’s performance, such as the US debt ceiling decision on June 1st, which could introduce market volatility.
Overall, Meta remains a significant player in the technology industry, and despite its past turbulence, it presents itself as a robust investment opportunity. Investors willing to assess the company’s potential for long-term growth and closely monitor market developments could find Meta a compelling investment option.
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