Juul is a simple alternative for tobacco users. Tobacco users now have a simple and covert option in Juul. Juul was founded in 2015 with the goal of helping the world’s billion-plus adult smokers quit using tobacco cigarettes.
West Virginia’s claims against the firm were resolved for $7.9 million last month. Juul caved to intense public and regulatory pressure and pulled several of its flavored products from the market, severely weakening the company’s once unstoppable sales momentum and opening the door for new entrants.
The company is still facing challenges, which might push back the IPO of JUUL shares. Read on if investing in JUUL Labs is something you’re considering.
What Is Juul Labs Inc.?
JUUL produces and sells electronic cigarette devices and nicotine cartridges intending to assist smokers in giving up the habit. Some of the many flavors available from this manufacturer are Mango, Virginia Tobacco, Cool Mint, Cool Cucumber, and Classic Menthol.
The nicotine in conventional e-cigarettes is known as “free-base,” which is absorbed rapidly into circulation upon inhalation. In contrast, the cartridges sold by Juul Labs include a unique, highly concentrated liquid mix of salts and organic acids present in tobacco leaves. According to Tyler Goldman, the former CEO of Juul Labs, this combination more closely mimics the feeling of smoking a cigarette.
Manufacturer of vaporizers Pax Labs, based in San Francisco, split from Juul in 2017. Pax was founded under the name Ploom by James Monsees and Adam Bowen in 2007. Both Monsees and Bowen are Stanford University design alums.
The JUUL product, which debuted in 2015, employs a unique nicotine formula created by the company’s researchers and scientists. Compared to standard e-cigarettes and cigarettes, this one offers eight times and 5.2 times as much nicotine.
When Is JUUL Stock IPO?
JUUL Labs is privately held. Juul shares are not traded on any stock exchange at this time. Only by issuing an IPO can the firm join the public stock market.
JUUL Labs has not announced whether or not it plans to go public. However, interested investors are waiting impatiently for the update.
How to Buy Juul Stock After IPO
Shares of a firm not yet listed on public stock exchange platforms might be challenging to purchase. The only way to guarantee direct stock ownership is to wait patiently for the IPO to conclude since obtaining pre-IPO shares is tricky and often reserved for affluent investors.
Waiting for the IPO and buying Juul shares via an online brokerage account is your best bet for becoming a shareholder. However, purchasing a share of Juul is a simple process following the IPO.
Here’s a rundown of the procedure:
- Open a brokerage account.
- Search for JUUL stock.
- Set the price to buy however many shares you choose.
- Place your order.
- Keep an eye on your investments.
There isn’t a stock market where JUUL shares may be purchased or sold.
5 Best Alternatives to JUUL Stock
Those interested in purchasing JUUL shares cannot do so at this time. The good news is that you can invest in several different related stocks.
We have produced a list of the best alternate stocks to purchase today in its place, while JUUL stock is now unavailable.
1. Altria Group (MO)
Altria Group, Inc. produces and distributes combustible and oral tobacco products in the US via its subsidiaries. The Marlboro brand name is the most well-known for the company’s cigarettes; the Black & Mild brand name is most well-known for its cigars and pipe tobacco.
The market cap of Altria is $83.34 billion. The current stock price is $46.69.
One of the world’s biggest vape brands is SMOK, located in China. The company’s extensive product line, which includes everything from beginner e-cigarettes to advanced mechanical mods, has made it a favorite among vapers of varying skill levels.
Many vapers choose SMOK because of the brand’s creative designs and high-quality goods.
Another Chinese company that has made a name for itself in the e-cigarette industry is Vaporesso. The brand is well-known for its cutting-edge product designs, user-friendly interfaces, and reasonable prices.
Vaporesso is a go-to brand for vapers of all skill levels because of its extensive product line, which includes everything from entry-level e-cigarettes to high-end modifications.
British manufacturer Innokin has earned a reputation for producing reliable, reasonable-quality goods. Vapers of all skill levels may find something they like in the company’s extensive product line, which ranges from entry-level e-cigarettes to high-end modifications.
Many vapers choose Innokin because of the brand’s cutting-edge designs and high-quality offerings.
5. Canopy Growth (CGC)
Canopy Growth Corporation and its subsidiaries manufacture, market, and sell cannabis and hemp-based goods in many countries, including Canada, the United States, and Germany. It has two divisions, Global Cannabis and Other Consumer Products, through which it does business.
Dried cannabis flowers, extracts and concentrates, drinks, edibles, and vapes are all available from the brand. The current valuation of Canopy Growth Corporation is 917.63 million CAD. The current price of the stock is 1.79 CAD.
Does Altria Own JUUL Labs?
Altria does not own JUUL but has a significant stake in the company. Altria, the world’s largest tobacco company, had bet on Juul to help it end smoking. In 2018, it spent almost $13 billion for a 35% share in the vaping startup, only to watch as Juul became the defendant in multiple investigations and hundreds of lawsuits related to the growth in adolescent nicotine addiction.
Altria valued its interest at $250 million at year’s end and exchanged it for Juul’s intellectual property on heated-tobacco devices earlier this year. These devices work by heating the tobacco plant leaves in a vape-like device.
With the settlement, JUUL has resolved legal disputes with 47 states and territories, as well as with 5,000 people and municipal governments. Juul’s trial in Minnesota has not yet resulted in a settlement. Although the corporation still seeks formal regulatory authority to continue selling its medications, it has already spent over $3 billion attempting to arrange bargains over the cases.
During most of last year, there was widespread conjecture that Juul might be forced to file for bankruptcy. Late last month, however, The Wall Street Journal reported that the company would be laying off nearly a third of its workforce, or about 400 workers and that two of its directors and first investors had offered a financial injection.
The FDA has not yet decided whether to provide Juul a permanent market for its goods. An initial public offering (IPO) could be impossible until then.
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