Carter’s is a manufacturer, wholesaler, and retailer of children’s apparel, consisting of clothing and accessories. The company operates through two segments: Retail and Wholesale. Its products include infant and children’s apparel, including sleepwear, socks, outerwear, swimwear, underwear, and headwear. Carter’s is a leading children’s apparel company in the United States, with a merchandising strategy that focuses on its core infant and children’s apparel categories.
Its products are sold through its Retail segment, which includes the company’s own branded retail stores, e-commerce websites, and independent retailers. The wholesale segment sells Carter’s products to retailers throughout the United States, including department stores, children’s specialty stores, and independent retailers. Carter’s has made significant investments in its supply chain operations to make itself a low-cost leader, which is essential given that many of the company’s customers are department stores.