Best Buy Co., Inc. (BBY) shares fell 4.2% to $90.80 as of September 23, 2026, a moderate decline from the prior close of $94.82. BestStocks flagged the session as a major change for BBY. The move is tied to price move down. Below, we break down what changed for BBY, why it matters for investors, how the stock reacted, and the catalysts on the calendar.
What happened
BBY fell 4.2% to $90.80
BBY fell 4.2% in its latest session, moving from $94.82 to $90.80.
NewsLow confidence
Rel. volume
1.2×
Normal
Vs peers
—
No comparable peers
Market cap
$19.1B
New York Stock Exchange
Analyst target
$84
-7.4% vs price
Price chart
Aug 24 – Sep 23
E earnings
F filing
A analyst
V/N other
click a marker to highlight
Change events — click to jump to details
What it means for Best Buy Co., Inc. investors
For Best Buy Co., Inc. investors, the recent signals add up to a bearish shift. On the constructive side: Positive price momentum; Best Buy Co., Inc. (BBY) moved +3.51% from $79.83 to $82.63 on September 1, 2026. Weighing against that: Negative session, down 4.2%; BBY moved -4.69% from its $95.27 open to a $90.80 close on 2026-09-23. Wall Street's consensus price target sits at $84.08, implying -7.4% downside from $90.80. Over the past 90 days analysts logged 1 upgrade and 3 downgrades. BestStocks rates the overall signal quality low (56/100). With earnings roughly 62 days out, the next report is the most likely near-term test of the move.
BBY price reaction
BBY last traded at $90.80, down $4.02 (-4.24%) from the previous close of $94.82. The session traded on 1.2× average volume (normal), so participation was unremarkable. Over the past month the stock has ranged between $80.15 and $94.83, and it currently sits about 73% of the way up that band.
Bullish and bearish analyst opinions on Best Buy Co., Inc. (BBY)
The consensus analyst price target on Best Buy Co., Inc. (BBY) is $84.08, 7.4% below the recent $90.80. Over the past 90 days analysts logged 1 upgrade, 9 maintains, and 3 downgrades. Here is how the bullish and bearish cases on BBY line up.
▲ The bullish case
+The Street's most bullish target is $100.00 (+10.1%).
+1 analyst upgrade in the past 90 days, most recently Truist Securities to Buy (2026-08-11).
+Positive price momentum.
+Best Buy Co., Inc. (BBY) moved +3.51% from $79.83 to $82.63 on September 1, 2026.
▼ The bearish case
−The consensus analyst price target of $84.08 sits 7.4% below the recent $90.80, so the average target sees limited room to run.
−The most bearish analyst target is $60.00 (-33.9%).
−3 analyst downgrades in the past 90 days, most recently DA Davidson to Neutral (2026-09-08).
−Negative session, down 4.2%.
−BBY moved -4.69% from its $95.27 open to a $90.80 close on 2026-09-23.
Bull vs bear balanceBearish Shift
BearishNeutralBullish
Weighing both sides, BestStocks' composite read of recent signals is bearish, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.
Analyst price targets and ratings are FMP consensus figures as of Sep 23, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.
Best Buy rose 2.82% to $95.06, driven by positive post-earnings momentum following the company's late-August fiscal Q2 report in which it beat profit expectations and raised its full-year sales outlook on strong computing and AI-device demand (WSJ). The move also coincides with today's ex-dividend date (September 17) for the company's $0.96 quarterly cash dividend. Volume of 1.26 million shares is tracking 0.89x expected, typical for this point in the session.
Best Buy announced its 2026 holiday season strategy, highlighting expanded savings, in-store tech experiences, and omnichannel shopping options (Business Wire, Sept. 14). The stock rose 2.82% to $93.36 from $90.80. Volume of 1.85M shares stands at 0.76x the time-adjusted expected average, indicating normal mid-session trading.
Best Buy extended gains from its late-August earnings beat, rising 2.87% to $90.62 as investors continue to buy back into the stock following strong Q2 results (4.3% revenue growth and raised full-year guidance) and amid market enthusiasm for AI-enabled computing hardware demand. Volume of 530,740 shares is running 40% below the typical intraday average at this time, suggesting modest participation in the rally.
Best Buy is recovering from post-earnings weakness, climbing +2.34% to $89.54 as technical momentum builds following its late-August earnings report. The stock initially fell ~4% on concerns over declining product margins and cautious consumer sentiment (Yahoo Finance), but has since stabilized and begun rebounding intraday. Volume of 607k shares is tracking slightly below average for this time of session.
Best Buy stock surged 4.83% to $86.63 following a post-earnings rebound from its fiscal Q2 report released August 27. The company beat comparable-sales guidance with a 4.1% comp-store increase (vs. ~1% expected) and raised full-year revenue and EPS guidance, per finance.yahoo.com. Volume reached 2.14M shares (2.84x the intraday average by 75 minutes), reflecting investor re-engagement after an initial post-earnings pullback driven by margin concerns.
Activity2026-09-01+3.1%
Best Buy Co., Inc. (BBY) moved +3.51% from $79.83 to $82.63 on September 1, 2026. We checked news, earnings, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. Volume remained near its 5-day average at 0.7x.
Best Buy shares fell 2.94% to $80.02 as investors digest fiscal Q2 earnings and digest guidance concerns. According to Wedbush and other analysts cited in market commentary, the decline reflects slowing second-half comparable sales guidance (1–3% growth) as Windows 10 replacement tailwinds fade, combined with margin concerns stemming partly from one-time items like tariff refunds rather than core operational gains. Volume ran at 0.94x expected pace 130 minutes into the session.
Upcoming catalysts & outlook
Next earnings
2026-11-24 (est.)
in 62 days
Thesis shift
Bearish Shift
bearish signal
Risk level
Medium
from change events
Frequently asked questions about BBY
Why did Best Buy Co., Inc. (BBY) stock move?
BBY fell 4.2% to $90.80. No single company-specific catalyst was confirmed during the move window, and it looks technical.
How much did BBY stock fall?
BBY lost 4.24% ($4.02) versus the prior close of $94.82, last trading at $90.80 on 1.2× average volume.
When is Best Buy Co., Inc.'s next earnings date?
BBY's next earnings report is estimated for 2026-11-24 — about 62 days away.
What is the analyst price target for BBY?
The consensus analyst price target for BBY is $84.08, about 7.4% below the current $90.80. Over the past 90 days, analysts recorded 1 upgrade, 9 maintains, and 3 downgrades.
How BestStocks tracks BBY
This page is generated automatically by BestStocks' change-detection system after price move down was detected and verified against independent data sources. It draws on 20 tracked change events for BBY, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of September 23, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.
