Market closed · After hours · 7:49 PM ET
Last update: Oct 29, 2026, 6:16 PM ET
The Clorox Company
$88.67▲ 2.11% today
After Hours

Why The Clorox Company (CLX) stock moved

Updated Oct 29, 2026

The Clorox Company (CLX) shares rose 2.1% to $88.67 as of October 29, 2026, a modest gain from the prior close of $86.84. BestStocks flagged the session as a major change for CLX. Below, we break down what changed for CLX, why it matters for investors, how the stock reacted, and the catalysts on the calendar.

What happened

CLX climbed 2.1% to $88.67

Clorox announced the appointment of Fabian Garcia, formerly of Unilever, as its new CEO, per a Wall Street Journal report and an SEC 8-K filing today. The stock rose 2.10% to $88.66 on above-average volume (1.66x expected), suggesting investor confidence in the leadership transition. Clorox's next earnings report (scheduled November 2, 2026; consensus EPS $1.07) will be the first under Garcia's leadership and a key test of how investors view the transition and dividend outlook.

This summary describes the catalyst and move as first detected on Oct 29, 2026, 11:12 AM EDT; the stock has continued trading since, so the current price and percentage move (shown above) may be larger or smaller than the figures here.
Source: WSJ
ActivityLow confidence
Rel. volume
1.4×
Normal
Vs peers
—
No comparable peers
Market cap
$10.7B
New York Stock Exchange
Analyst target
$90
+2.0% vs price
Price chart
Sep 28 – Oct 29
VVFNNNNNNNFNNN$80$85$89Sep 28Oct 6Oct 14Oct 21Oct 29
E earnings
F filing
A analyst
V/N other
click a marker to highlight
Change events — click to jump to details

What it means for The Clorox Company investors

For The Clorox Company investors, the recent signals are mixed, leaving the near-term picture neutral / mixed. On the constructive side: Positive 2.1% session move; The Clorox Company (CLX) moved +6.78% from $98.02 to $104.67 on 2026-08-04, reaching a new 30-day high on modestly elevated volume (1.8x the 5-day average). Weighing against that: New SEC filing — review for material disclosures; New SEC filing — review for material disclosures. Wall Street's consensus price target sits at $90.43, implying +2.0% upside from $88.67. BestStocks rates the overall signal quality low (47/100). With earnings roughly 4 days out, the next report is the most likely near-term test of the move.

CLX price reaction

CLX last traded at $88.67, up $1.83 (+2.11%) from the previous close of $86.84. The session traded on 1.4× average volume (normal), so participation was unremarkable. Over the past month the stock has ranged between $80.41 and $88.67, and it currently sits about 100% of the way up that band.

Bullish and bearish analyst opinions on The Clorox Company (CLX)

Latest catalyststrengthens the bull case
The latest catalyst — a materially positive development — it strengthens the bull case.

The consensus analyst price target on The Clorox Company (CLX) is $90.43, 2.0% above the recent $88.67. Over the past 90 days analysts logged 0 upgrades, 13 maintains, and 0 downgrades. Here is how the bullish and bearish cases on CLX line up.

The bullish case

  • Wall Street's consensus price target of $90.43 implies +2.0% upside from $88.67.
  • The Street's most bullish target is $99.00 (+11.6%).
  • Positive 2.1% session move.
  • The Clorox Company (CLX) moved +6.78% from $98.02 to $104.67 on 2026-08-04, reaching a new 30-day high on modestly elevated volume (1.8x the 5-day average).

The bearish case

  • The most bearish analyst target is $80.00 (-9.8%).
Bull vs bear balanceNeutral / Mixed
BearishNeutralBullish
The latest catalyst moved the balance toward the bulls — the hollow tick marks where it sat before.

Weighing both sides, BestStocks' composite read of recent signals is roughly balanced, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.

Analyst price targets and ratings are FMP consensus figures as of Oct 29, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.

Analyst expectations
Consensus target: $90+2.0%
= 13 maintains
JP Morgan maintained Underweight · 2026-10-19
SEC filings watch
8-K2026-10-29
Material event — review for impact
high
DEF 14A2026-10-07
Annual proxy — exec compensation & governance
low
10-K2026-08-07
Annual financial report
high
8-K2026-08-03
Material event — review for impact
high
Peer context
CLX+2.1%

Previous notable changes for CLX

Filings2026-10-29+2.1%
The Clorox Company (CLX) filed a new 8-K on October 29, 2026. The filing does not disclose specific details in the evidence provided.
News2026-10-29+2.1%
Clorox faces dividend sustainability pressure with 83-88% payout ratio and elevated leverage from Purell acquisition.
News2026-10-27+0.7%
Clorox reports Q1 FY2027 earnings on November 2, with stock at $87.52 yielding 5.7% dividend.
News2026-10-26+0.4%
Clorox lacks favorable conditions for beating upcoming earnings expectations despite growth forecasts.
Upcoming catalysts & outlook
Next earnings
2026-11-02 (est.)
in 4 days
10-K Annual Report (est.)
2027-08-07
Medium impact
Thesis shift
Neutral / Mixed
bullish signal
Risk level
Low
from change events

Frequently asked questions about CLX

Why did The Clorox Company (CLX) stock move?

CLX rose 2.1% to $88.67. The move coincided with the context summarized above, though no single company-specific catalyst was independently confirmed.

How much did CLX stock rise?

CLX gained 2.11% ($1.83) versus the prior close of $86.84, last trading at $88.67 on 1.4× average volume.

When is The Clorox Company's next earnings date?

CLX's next earnings report is estimated for 2026-11-02 — about 4 days away.

What is the analyst price target for CLX?

The consensus analyst price target for CLX is $90.43, about 2.0% above the current $88.67. Over the past 90 days, analysts recorded 0 upgrades, 13 maintains, and 0 downgrades.

How BestStocks tracks CLX

This page is generated automatically by BestStocks' change-detection system after its price and volume cleared CLX-specific materiality thresholds, triggering an evidence check. It draws on 20 tracked change events for CLX, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of October 29, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.

Data sources
FMP real-time & historical price dataSEC EDGAR filingsFMP earnings & estimatesAnalyst ratings & price targets (FMP)Earnings calendar (FMP)
Educational research tool — not personalized investment advice. Data may be delayed.