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Last update: Oct 29, 2026, 6:16 PM ET
The Hershey Company
$160.28▼ 2.13% today
After Hours

Why The Hershey Company (HSY) stock moved

Updated Oct 29, 2026

The Hershey Company (HSY) shares fell 2.1% to $160.28 as of October 29, 2026, a modest decline from the prior close of $163.77. BestStocks flagged the session as a major change for HSY. The move is tied to an earnings beat. Below, we break down what changed for HSY, why it matters for investors, how the stock reacted, and the catalysts on the calendar.

What happened

Earnings Beat

The Hershey Company (HSY) reported EPS of $2.64 vs. $2.11 consensus estimate for Q3 FY2026, beating by 25.1% on 2026-10-29. Monitor HSY's Q4 FY2026 guidance and full-year outlook when management addresses whether the Q3 outperformance reflects sustainable improvements or one-time factors.

This summary describes the catalyst and move as first detected on Oct 29, 2026, 10:08 AM EDT; the stock has continued trading since, so the current price and percentage move (shown above) may be larger or smaller than the figures here.
Material / EarningsMedium confidence
Rel. volume
1.7×
Above Avg
Vs peers
—
No comparable peers
Market cap
$32.2B
New York Stock Exchange
Analyst target
$197
+22.8% vs price
Price chart
Sep 28 – Oct 29
EVNNFNNNNNN$157$167$176Sep 28Oct 6Oct 14Oct 21Oct 29
E earnings
F filing
A analyst
V/N other
click a marker to highlight
Change events — click to jump to details

What it means for The Hershey Company investors

For The Hershey Company investors, the recent signals are mixed, leaving the near-term picture neutral / mixed. On the constructive side: Earnings beat — stock sold off (sell-the-news reaction); Positive price momentum. Weighing against that: Negative session, down 2.1%; New SEC filing — review for material disclosures. Wall Street's consensus price target sits at $196.83, implying +22.8% upside from $160.28. BestStocks rates the overall signal quality medium (64/100). With earnings roughly 98 days out, the next report is the most likely near-term test of the move.

HSY price reaction

HSY last traded at $160.28, down $3.49 (-2.13%) from the previous close of $163.77. The session traded on 1.7× average volume (above avg), so the move carried above-average conviction. Over the past month the stock has ranged between $157.61 and $175.64, and it currently sits about 15% of the way up that band.

Bullish and bearish analyst opinions on The Hershey Company (HSY)

Latest catalysta mixed signal
The latest catalyst — an earnings beat the stock sold off — it cuts both ways, with the event and the market's reaction pointing in different directions.

The consensus analyst price target on The Hershey Company (HSY) is $196.83, 22.8% above the recent $160.28. Over the past 90 days analysts logged 0 upgrades, 9 maintains, and 0 downgrades. Here is how the bullish and bearish cases on HSY line up.

The bullish case

  • Wall Street's consensus price target of $196.83 implies +22.8% upside from $160.28.
  • The Street's most bullish target is $240.00 (+49.7%).
  • Earnings beat — stock sold off (sell-the-news reaction).
  • Positive price momentum.

The bearish case

  • Negative session, down 2.1%.
Bull vs bear balanceNeutral / Mixed
BearishNeutralBullish
The latest catalyst moved the balance toward the bulls — the hollow tick marks where it sat before.

Weighing both sides, BestStocks' composite read of recent signals is roughly balanced, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.

Analyst price targets and ratings are FMP consensus figures as of Oct 29, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.

Analyst expectations
Consensus target: $197+22.8%
= 9 maintains
Barclays maintained Equal Weight · 2026-10-16
SEC filings watch
8-K2026-10-29
Material event — review for impact
high
10-Q2026-10-29
Quarterly financial results
medium
8-K2026-09-02
Material event — review for impact
high
8-K2026-07-30
Material event — review for impact
high
Peer context
HSY-2.1%

Previous notable changes for HSY

Filings2026-10-29-2.1%
The Hershey Company (HSY) filed a new 8-K on October 29, 2026. The audit did not disclose the specific content or reason for the filing.
News2026-10-29-2.1%
Hershey reported Q3 EPS of $2.64, beating consensus estimate of $2.12 by 25%.
News2026-10-27-2.2%
Citizens Financial Group reduced HSY stake by 17.1%, selling 3,686 shares to 17,911 shares held.
News2026-10-25
Hershey reports Q3 results Oct. 29 with volume declines masked by pricing gains year-to-date.
Upcoming catalysts & outlook
Next earnings
2027-02-04 (est.)
in 98 days
Earnings Release
2027-02-04
High impact
Thesis shift
Neutral / Mixed
bearish signal
Risk level
Low
from change events

Frequently asked questions about HSY

Why did The Hershey Company (HSY) stock move?

HSY fell 2.1% to $160.28. The move is associated with an earnings beat.

How much did HSY stock fall?

HSY lost 2.13% ($3.49) versus the prior close of $163.77, last trading at $160.28 on 1.7× average volume.

When is The Hershey Company's next earnings date?

HSY's next earnings report is estimated for 2027-02-04 — about 98 days away.

What is the analyst price target for HSY?

The consensus analyst price target for HSY is $196.83, about 22.8% above the current $160.28. Over the past 90 days, analysts recorded 0 upgrades, 9 maintains, and 0 downgrades.

How BestStocks tracks HSY

This page is generated automatically by BestStocks' change-detection system after an earnings beat was detected and verified against independent data sources. It draws on 20 tracked change events for HSY, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of October 29, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.

Data sources
FMP real-time & historical price dataFMP earnings & estimatesSEC EDGAR filingsCompany news feedsAnalyst ratings & price targets (FMP)Earnings calendar (FMP)
Educational research tool — not personalized investment advice. Data may be delayed.