Intuit Inc. (INTU) shares climbed 7.0% to $358.29 as of August 13, 2026, a significant gain from the prior close of $334.71. BestStocks flagged the session as a major change for INTU. Below, we break down what changed for INTU, why it matters for investors, how the stock reacted, and the catalysts on the calendar.
What happened
INTU climbed 7.0% to $358.29
Intuit stock surged 7.48% to $359.74 on optimism around its newly launched conversational AI capabilities for QuickBooks Online Advanced and the Intuit Enterprise Suite, according to market sources. The gains reflect investor confidence in the company's AI integration strategy ahead of its August 25 fiscal fourth-quarter earnings call, offsetting earlier concerns about sector-wide AI disruption. Volume of 2.87M shares is slightly below the 0.80x time-adjusted historical average, typical for this point in the session. Intuit fiscal 2027 guidance and operational metrics on the August 25 earnings call; any updates on AI feature adoption and customer spending trends in its CFO and mid-market segments.
This summary describes the catalyst and move as first detected on Aug 13, 2026, 10:33 AM EDT; the stock has continued trading since, so the current price and percentage move (shown above) may be larger or smaller than the figures here.
For Intuit Inc. investors, the balance of recent signals points to a bullish shift. On the constructive side: Material positive event; Strong 7.0% price move. Weighing against that: Intuit Inc. (INTU) moved -2.53% from $289.76 to $282.43 on 2026-07-14; INTU moved -3.23% from $281.17 to $272.10 on 2026-07-08. Wall Street's consensus price target sits at $417.47, implying +16.5% upside from $358.29. Over the past 90 days analysts logged 0 upgrades and 5 downgrades. BestStocks rates the overall signal quality low (43/100). With earnings roughly 12 days out, the next report is the most likely near-term test of the move.
INTU price reaction
INTU last traded at $358.29, up $23.58 (+7.04%) from the previous close of $334.71. Over the past month the stock has ranged between $279.70 and $358.29, and it currently sits about 100% of the way up that band.
Bullish and bearish analyst opinions on Intuit Inc. (INTU)
▲Latest catalyst·strengthens the bull case
The latest catalyst — a materially positive development — it strengthens the bull case.
The consensus analyst price target on Intuit Inc. (INTU) is $417.47, 16.5% above the recent $358.29. Over the past 90 days analysts logged 0 upgrades, 14 maintains, and 5 downgrades. Here is how the bullish and bearish cases on INTU line up.
▲ The bullish case
+Wall Street's consensus price target of $417.47 implies +16.5% upside from $358.29.
+The Street's most bullish target is $633.00 (+76.7%).
+Material positive event.
+Strong 7.0% price move.
+Positive price momentum.
▼ The bearish case
−The most bearish analyst target is $250.00 (-30.2%).
−5 analyst downgrades in the past 90 days, most recently TD Cowen to Hold (2026-07-28).
−Intuit Inc. (INTU) moved -2.53% from $289.76 to $282.43 on 2026-07-14.
−INTU moved -3.23% from $281.17 to $272.10 on 2026-07-08.
Bull vs bear balanceBullish Shift
BearishNeutralBullish
Weighing both sides, BestStocks' composite read of recent signals is bullish, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.
Analyst price targets and ratings are FMP consensus figures as of Aug 13, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.
Intuit shares recovered 2.64% to $333.83 as part of a broader software and tech sector stabilization, with investors positioning ahead of Q4 fiscal 2026 earnings scheduled for August 25 (per web_catalyst). Volume remained below average at 0.50x the historical intraday pace, suggesting modest participation in the relief rally despite mixed sentiment around macroeconomic headwinds and prior AI-related restructuring.
Material / Earnings2026-08-04+1.6%
Intuit Inc. (INTU) moved +3.99% from $311.19 to $323.60 on 2026-08-04. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. The move occurred on volume near the 5-day average.
TD Cowen downgraded Intuit from Buy to Hold, citing a near-term catalyst path that looks more negative than positive and citing potential delays in stock recovery (finance.yahoo.com). The downgrade, coupled with persistent market concerns over AI disruption to traditional tax and bookkeeping software and ongoing securities class action lawsuits, drove shares down 6.60% to $311.16. Volume of 2.5M shares is normal for this time of session.
Intuit rose 7.32% to $335.89 as part of a broader software sector rebound on July 29, driven by easing market fears over AI disruption to tax and accounting platforms and institutional bargain-hunting after recent declines. Volume of 3.5 million shares ran at 1.04x the time-adjusted expected level, consistent with normal intraday activity.
Intuit rose 3.91% to $315.78 as the stock rebounded from a 12-month low support zone between $281–$311, attracting value-oriented buyers. The rebound was supported by recent product momentum following the rollout of the QuickBooks Business Credit Card, which integrates spend management and rewards into the platform (web_catalyst). Volume of 3.95M shares is 1.08x expected for this point in the session.
Intuit stock gained 2.85% to $304.77 as investors reassessed artificial intelligence disruption risks, shifting focus to the company's strong underlying fundamentals, attractive software valuations, and anticipated double-digit earnings growth (per finance.yahoo.com). Recent weakness in the software sector had created valuation appeal, while short covering and easing AI-related concerns provided additional upward momentum.
Intuit Inc. moved +4.92% intraday from $281.53 to $295.39. Cited by Google's AI Overview as a source for INTU's move on 2026-07-24 (finance.yahoo.com).
Material / Earnings2026-07-23-1.0%
Intuit Inc. (INTU) moved −2.62% from $289.10 to $281.53 on 2026-07-23. We checked news, earnings announcements, analyst updates, filings, and corporate actions — no company-specific catalyst was found. Volume traded near its 5-day average, suggesting the move was not driven by unusual trading activity.
In-depth INTU event analyses
Permanent, dated analyses of INTU's most significant sessions.
INTU climbed 7.0% to $358.29. The move coincided with the context summarized above, though no single company-specific catalyst was independently confirmed.
How much did INTU stock rise?
INTU gained 7.04% ($23.58) versus the prior close of $334.71, last trading at $358.29.
When is Intuit Inc.'s next earnings date?
INTU's next earnings report is estimated for 2026-08-25 — about 12 days away.
What is the analyst price target for INTU?
The consensus analyst price target for INTU is $417.47, about 16.5% above the current $358.29. Over the past 90 days, analysts recorded 0 upgrades, 14 maintains, and 5 downgrades.
How BestStocks tracks INTU
This page is generated automatically by BestStocks' change-detection system after its price and volume cleared INTU-specific materiality thresholds, triggering an evidence check. It draws on 20 tracked change events for INTU, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of August 13, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.
