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Macy's, Inc.
$23.31 1.56% today
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Why Macy's, Inc. (M) stock moved

Updated Jul 21, 2026

Macy's, Inc. (M) shares fell 1.6% to $23.31 as of July 21, 2026, a modest decline from the prior close of $23.68. BestStocks flagged the session as a major change for M. No single company-specific catalyst was confirmed during the move window. Below, we break down what changed for M, why it matters for investors, how the stock reacted, and the catalysts on the calendar.

What happened

M fell 1.6% to $23.31

Macy's, Inc. (M) moved -0.18% from $22.68 to $22.64 on 2026-07-10. We checked news, earnings, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. The move coincided with M reaching a new 30-day low; volume remained near its 5-day average. Monitor whether M breaks below $22.64 or rebounds toward the prior week's price range; watch for earnings announcements or retail sector updates that could affect sentiment.

This summary describes the catalyst and move as first detected on Jul 13, 2026, 11:08 AM EDT; the stock has continued trading since, so the current price and percentage move (shown above) may be larger or smaller than the figures here.
ActivityWeak confidence
Rel. volume
0.8×
Below Avg
Vs peers
No comparable peers
Market cap
$6.1B
New York Stock Exchange
Analyst target
$21
-8.5% vs price
Price chart
Jun 22 – Jul 21
V$23$24$26Jun 22Jun 29Jul 7Jul 14Jul 21
E earnings
F filing
A analyst
V/N other
click a marker to highlight
Change events — click to jump to details

What it means for Macy's, Inc. investors

For Macy's, Inc. investors, the recent signals add up to a bearish shift. Weighing against that: Negative session, down 1.6%; New SEC filing — review for material disclosures. Wall Street's consensus price target sits at $21.33, implying -8.5% downside from $23.31. BestStocks rates the overall signal quality weak (0/100). With earnings roughly 43 days out, the next report is the most likely near-term test of the move.

M price reaction

M last traded at $23.31, down $0.37 (-1.56%) from the previous close of $23.68. The session traded on 0.8× average volume (below avg), so participation was unremarkable. Over the past month the stock has ranged between $22.64 and $25.96, and it currently sits about 20% of the way up that band.

Bullish and bearish analyst opinions on Macy's, Inc. (M)

The consensus analyst price target on Macy's, Inc. (M) is $21.33, 8.5% below the recent $23.31. Over the past 90 days analysts logged 0 upgrades, 5 maintains, and 0 downgrades. Here is how the bullish and bearish cases on M line up.

The bullish case

  • The Street's most bullish target is $30.00 (+28.7%).

The bearish case

  • The consensus analyst price target of $21.33 sits 8.5% below the recent $23.31, so the average target sees limited room to run.
  • The most bearish analyst target is $9.00 (-61.4%).
  • Negative session, down 1.6%.
  • Macy's, Inc. (M) moved -0.18% from $22.68 to $22.64 on 2026-07-10.
Bull vs bear balanceBearish Shift
BearishNeutralBullish

Weighing both sides, BestStocks' composite read of recent signals is bearish, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.

Analyst price targets and ratings are FMP consensus figures as of Jul 21, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.

Analyst expectations
Consensus target: $21-8.5%
= 5 maintains
TD Cowen maintained Hold · 2026-06-22
SEC filings watch
10-Q2026-06-04
Quarterly financial results
medium
8-K2026-06-03
Material event — review for impact
high
8-K2026-05-18
Material event — review for impact
high
DEF 14A2026-03-31
Annual proxy — exec compensation & governance
low
Peer context
M-1.6%

Previous notable changes for M

Filings2026-06-04+5.6%
Macy's (M) filed a new 10-Q on 2026-06-04 with no price movement recorded (0%).
Material / Earnings2026-06-03+0.6%
Macy's Inc. (M) reported fourth quarter 2026 EPS of $0.13, crushing the consensus estimate of $0.03 by 324.3%.
Upcoming catalysts & outlook
Next earnings
2026-09-02 (est.)
in 43 days
10-Q Filing (est.)
2026-09-03
Medium impact
10-K Annual Report (est.)
2027-03-27
Medium impact
Thesis shift
Bearish Shift
bearish signal
Risk level
Low
from change events

Frequently asked questions about M

Why did Macy's, Inc. (M) stock move?

M fell 1.6% to $23.31. No single company-specific catalyst was confirmed during the move window, and it looks technical.

How much did M stock fall?

M lost 1.56% ($0.37) versus the prior close of $23.68, last trading at $23.31 on 0.8× average volume.

When is Macy's, Inc.'s next earnings date?

M's next earnings report is estimated for 2026-09-02 — about 43 days away.

What is the analyst price target for M?

The consensus analyst price target for M is $21.33, about 8.5% below the current $23.31. Over the past 90 days, analysts recorded 0 upgrades, 5 maintains, and 0 downgrades.

How BestStocks tracks M

This page is generated automatically by BestStocks' change-detection system after its price and volume cleared M-specific materiality thresholds, triggering an evidence check. It draws on 3 tracked change events for M, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of July 21, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.

Data sources
FMP real-time & historical price dataSEC EDGAR filingsFMP earnings & estimatesAnalyst ratings & price targets (FMP)Earnings calendar (FMP)
Educational research tool — not personalized investment advice. Data may be delayed.