Macy's, Inc. (M) shares fell 4.7% to $20.50 as of September 11, 2026, a moderate decline from the prior close of $21.51. BestStocks flagged the session as a major change for M. Below, we break down what changed for M, why it matters for investors, how the stock reacted, and the catalysts on the calendar.
What happened
M fell 4.7% to $20.50
M fell 4.7% in its latest session, moving from $21.51 to $20.50.
ValuationMedium confidence
Rel. volume
2.5×
Very High
Vs peers
—
No comparable peers
Market cap
$5.4B
New York Stock Exchange
Analyst target
$24
+16.1% vs price
Price chart
Aug 11 – Sep 11
E earnings
F filing
A analyst
V/N other
click a marker to highlight
Change events — click to jump to details
What it means for Macy's, Inc. investors
For Macy's, Inc. investors, the recent signals add up to a bearish shift. On the constructive side: Macy's, Inc. (M) moved +2.86% from $22.41 to $23.05 on 2026-09-04. Weighing against that: Material negative event; Negative session, down 4.7%. Wall Street's consensus price target sits at $23.80, implying +16.1% upside from $20.50. BestStocks rates the overall signal quality medium (70/100). With earnings roughly 82 days out, the next report is the most likely near-term test of the move.
M price reaction
M last traded at $20.50, down $1.01 (-4.70%) from the previous close of $21.51. The session traded on 2.5× average volume (very high), so the move carried above-average conviction. Over the past month the stock has ranged between $20.50 and $24.52, and it currently sits about 0% of the way up that band.
Bullish and bearish analyst opinions on Macy's, Inc. (M)
The consensus analyst price target on Macy's, Inc. (M) is $23.80, 16.1% above the recent $20.50. Over the past 90 days analysts logged 0 upgrades, 3 maintains, and 0 downgrades. Here is how the bullish and bearish cases on M line up.
▲ The bullish case
+Wall Street's consensus price target of $23.80 implies +16.1% upside from $20.50.
+The Street's most bullish target is $30.00 (+46.3%).
+Macy's, Inc. (M) moved +2.86% from $22.41 to $23.05 on 2026-09-04.
▼ The bearish case
−Material negative event.
−Negative session, down 4.7%.
−High volume 2.5x on decline — distribution signal.
−Macy's stock fell 2.85% to $21.81 ahead of tomorrow's Q2 2026 earnings release, driven by pre-earnings caution and mixed profit expectations.
−Macy's, Inc. (M) moved −3.25% from $23.20 to $22.45 on 2026-09-08.
Bull vs bear balanceBearish Shift
BearishNeutralBullish
Weighing both sides, BestStocks' composite read of recent signals is bearish, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.
Analyst price targets and ratings are FMP consensus figures as of Sep 11, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.
Analyst expectations
Consensus target: $24+16.1%
= 3 maintains
UBS maintained Sell · 2026-08-26
SEC filings watch
No recent filings
Peer context
M-4.7%
Previous notable changes for M
News2026-09-10-4.7%
Macy's, Inc. (M) moved +0.24% to $20.50 on September 10, 2026, after reporting Q2 earnings that beat analyst estimates and raising full-year guidance. However, the market focused on a softer near-term revenue outlook and persistent margin pressures from tariffs, limiting upside. Volume was 2.4× the 5-day average, and the stock reached a new 30-day low.
Macy's stock fell 2.85% to $21.81 ahead of tomorrow's Q2 2026 earnings release, driven by pre-earnings caution and mixed profit expectations. According to the web catalyst, Wall Street consensus projects EPS of $0.35–$0.37, roughly 10% below year-ago levels, prompting investors to de-risk positions before the report. Volume of 5.19M shares is 1.10x the time-adjusted average, indicating normal trading intensity.
Risk2026-09-08-2.6%
Macy's, Inc. (M) moved −3.25% from $23.20 to $22.45 on 2026-09-08. We checked news, earnings, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. Volume was near its 5-day average at 1.1x.
Activity2026-09-04+2.6%
Macy's, Inc. (M) moved +2.86% from $22.41 to $23.05 on 2026-09-04. We checked news, earnings, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. Volume remained near its 5-day average, indicating the move occurred on typical trading activity.
Material / Earnings2026-09-01-0.1%
Macy's, Inc. (M) moved +0.50% from $21.82 to $21.93 on September 1, 2026. We checked news, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. Volume was modestly elevated at 1.4x the 5-day average, and the stock reached a new 30-day low.
Material / Earnings2026-09-01-0.1%
Macy's, Inc. (M) moved −0.59% from $22.06 to $21.93 on 2026-09-01, reaching a new 30-day low on modestly elevated volume (1.3x the 5-day average). We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. The decline occurred one day before the company's scheduled earnings announcement on 2026-09-02.
Material / Earnings2026-08-31-0.2%
Macy's, Inc. (M) moved +0.32% from $21.89 to $21.96 on August 31, 2026. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. The stock reached a new 30-day low during the session on near-average volume.
Material / Earnings2026-08-28-2.2%
Macy's, Inc. (M) moved -3.30% from $22.76 to $22.01 on 2026-08-28. We checked news, earnings announcements, analyst updates, filings, and corporate actions — no company-specific catalyst was found. The decline coincided with M reaching a new 30-day low; volume remained near its 5-day average.
Upcoming catalysts & outlook
Next earnings
2026-12-02 (est.)
in 82 days
Thesis shift
Bearish Shift
bearish signal
Risk level
High
from change events
Frequently asked questions about M
Why did Macy's, Inc. (M) stock move?
M fell 4.7% to $20.50. No single company-specific catalyst was confirmed during the move window, and it looks technical.
How much did M stock fall?
M lost 4.70% ($1.01) versus the prior close of $21.51, last trading at $20.50 on 2.5× average volume.
When is Macy's, Inc.'s next earnings date?
M's next earnings report is estimated for 2026-12-02 — about 82 days away.
What is the analyst price target for M?
The consensus analyst price target for M is $23.80, about 16.1% above the current $20.50. Over the past 90 days, analysts recorded 0 upgrades, 3 maintains, and 0 downgrades.
How BestStocks tracks M
This page is generated automatically by BestStocks' change-detection system after its price and volume cleared M-specific materiality thresholds, triggering an evidence check. It draws on 20 tracked change events for M, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of September 11, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.
