Market closed · Next open: Friday 9:30 AM ET
Last update: Sep 17, 2026, 6:08 PM ET
Williams-Sonoma, Inc.
$218.94 0.34% today
Market Closed

Why Williams-Sonoma, Inc. (WSM) stock moved

Updated Sep 18, 2026

Williams-Sonoma, Inc. (WSM) shares rose 0.3% to $218.94 as of September 18, 2026, a slight gain from the prior close of $218.20. BestStocks flagged the session as a major change for WSM. No single company-specific catalyst was confirmed during the move window. Below, we break down what changed for WSM, why it matters for investors, how the stock reacted, and the catalysts on the calendar.

What happened

WSM climbed 0.3% to $218.94

WSM rose 0.3% in its latest session, moving from $218.20 to $218.94.

ActivityWeak confidence
Rel. volume
0.9×
Below Avg
Vs peers
No comparable peers
Market cap
$25.8B
New York Stock Exchange
Analyst target
$246
+12.5% vs price
Price chart
Aug 18 – Sep 18
VVNVVV$218$230$243Aug 18Aug 26Sep 2Sep 11Sep 18
E earnings
F filing
A analyst
V/N other
click a marker to highlight
Change events — click to jump to details

What it means for Williams-Sonoma, Inc. investors

For Williams-Sonoma, Inc. investors, the recent signals add up to a bearish shift. On the constructive side: Positive 0.3% session move. Weighing against that: New SEC filing — review for material disclosures; Williams-Sonoma, Inc. (WSM) moved −1.07% from $220.56 to $218.20 on September 16, 2026. Wall Street's consensus price target sits at $246.31, implying +12.5% upside from $218.94. Over the past 90 days analysts logged 1 upgrade and 0 downgrades. BestStocks rates the overall signal quality weak (34/100). With earnings roughly 61 days out, the next report is the most likely near-term test of the move.

WSM price reaction

WSM last traded at $218.94, up $0.74 (+0.34%) from the previous close of $218.20. The session traded on 0.9× average volume (below avg), so participation was unremarkable. Over the past month the stock has ranged between $218.20 and $242.31, and it currently sits about 3% of the way up that band.

Bullish and bearish analyst opinions on Williams-Sonoma, Inc. (WSM)

The consensus analyst price target on Williams-Sonoma, Inc. (WSM) is $246.31, 12.5% above the recent $218.94. Over the past 90 days analysts logged 1 upgrade, 18 maintains, and 0 downgrades. Here is how the bullish and bearish cases on WSM line up.

The bullish case

  • Wall Street's consensus price target of $246.31 implies +12.5% upside from $218.94.
  • The Street's most bullish target is $275.00 (+25.6%).
  • 1 analyst upgrade in the past 90 days, most recently Piper Sandler to Overweight (2026-07-27).
  • Positive 0.3% session move.

The bearish case

  • The most bearish analyst target is $190.00 (-13.2%).
  • Williams-Sonoma, Inc. (WSM) moved −1.07% from $220.56 to $218.20 on September 16, 2026.
Bull vs bear balanceBearish Shift
BearishNeutralBullish

Weighing both sides, BestStocks' composite read of recent signals is bearish, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.

Analyst price targets and ratings are FMP consensus figures as of Sep 18, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.

Analyst expectations
Consensus target: $246+12.5%
1 upgrades= 18 maintains
Evercore ISI Group maintained In Line · 2026-09-09
SEC filings watch
8-K2026-06-22
Material event — review for impact
high
10-Q2026-05-22
Quarterly financial results
medium
8-K2026-05-21
Material event — review for impact
high
Peer context
WSM+0.3%

Previous notable changes for WSM

Activity2026-09-16-1.5%
Williams-Sonoma, Inc. (WSM) moved −1.07% from $220.56 to $218.20 on September 16, 2026. We checked news, earnings, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. The decline coincided with WSM reaching a new 30-day low; volume remained near its 5-day average.
Activity2026-09-02-0.2%
Williams-Sonoma, Inc. (WSM) moved +0.14% from $221.42 to $221.72 on 2026-09-02. We checked news, earnings, analyst updates, filings, and corporate actions — no company-specific catalyst was found. The move appears to be technical: WSM reached a new 30-day low while volume remained near its 5-day average.
Valuation2026-09-01-2.7%via Yahoo Finance
Williams-Sonoma is digesting second-quarter earnings released in late August, where margin compression from tariff costs and elevated oil prices overshadowed revenue and EPS beats, according to Zacks and Yahoo Finance. The stock fell 3.43% to $220.42 on below-average volume (0.64x expected at this time of day), as investors reassess valuation relative to retail peers amid management's cautious outlook assuming tariffs persist through fiscal 2026.
Valuation2026-08-31-2.9%via Yahoo Finance
Williams-Sonoma fell 3.38% to $227.14 following its late-August earnings report, which revealed a margin squeeze despite a headline beat. Non-GAAP operating margins contracted, triggering profit-taking in a stock already trading at a premium forward P/E relative to the retail sector, per Zacks and CNBC. Volume of 471k shares was at 0.84x normal for this time of session — within typical range.
Upcoming catalysts & outlook
Next earnings
2026-11-18 (est.)
in 61 days
Thesis shift
Bearish Shift
bearish signal
Risk level
Low
from change events

Frequently asked questions about WSM

Why did Williams-Sonoma, Inc. (WSM) stock move?

WSM rose 0.3% to $218.94. No single company-specific catalyst was confirmed during the move window, and it looks technical.

How much did WSM stock rise?

WSM gained 0.34% ($0.74) versus the prior close of $218.20, last trading at $218.94 on 0.9× average volume.

When is Williams-Sonoma, Inc.'s next earnings date?

WSM's next earnings report is estimated for 2026-11-18 — about 61 days away.

What is the analyst price target for WSM?

The consensus analyst price target for WSM is $246.31, about 12.5% above the current $218.94. Over the past 90 days, analysts recorded 1 upgrade, 18 maintains, and 0 downgrades.

How BestStocks tracks WSM

This page is generated automatically by BestStocks' change-detection system after its price and volume cleared WSM-specific materiality thresholds, triggering an evidence check. It draws on 15 tracked change events for WSM, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of September 18, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.

Data sources
FMP real-time & historical price dataSEC EDGAR filingsFMP earnings & estimatesAnalyst ratings & price targets (FMP)Earnings calendar (FMP)
Educational research tool — not personalized investment advice. Data may be delayed.