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NIKE, Inc.
$40.76 1.37% today
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Why NIKE, Inc. (NKE) stock moved

Updated Aug 22, 2026

NIKE, Inc. (NKE) shares rose 1.4% to $40.76 as of August 22, 2026, a modest gain from the prior close of $40.21. BestStocks flagged the session as a major change for NKE. Below, we break down what changed for NKE, why it matters for investors, how the stock reacted, and the catalysts on the calendar.

What happened

NKE climbed 1.4% to $40.76

NKE rose 1.4% in its latest session, moving from $40.21 to $40.76.

ValuationSector-Wide MoveLow confidence
Rel. volume
0.5×
Below Avg
Vs peers
Top 2 of 7 peers
Outperforming
Market cap
$60.3B
New York Stock Exchange
Analyst target
$51
+25.3% vs price
Price chart
Jul 22 – Aug 21
VVVVF$39$41$43Jul 22Jul 30Aug 6Aug 14Aug 21
E earnings
F filing
A analyst
V/N other
click a marker to highlight
Change events — click to jump to details

What it means for NIKE, Inc. investors

For NIKE, Inc. investors, the recent signals are mixed, leaving the near-term picture neutral / mixed. On the constructive side: Positive 1.4% session move; NIKE, Inc. (NKE) moved +4.21% from $42.77 to $44.57 on 2026-07-16. Weighing against that: New SEC filing — review for material disclosures; New SEC filing — review for material disclosures. Because peers moved similarly, the shift looks more macro- or sector-driven than a change in NKE's fundamentals. Wall Street's consensus price target sits at $51.06, implying +25.3% upside from $40.76. Over the past 90 days analysts logged 0 upgrades and 4 downgrades. BestStocks rates the overall signal quality low (46/100). With earnings roughly 38 days out, the next report is the most likely near-term test of the move.

NKE price reaction

NKE last traded at $40.76, up $0.55 (+1.37%) from the previous close of $40.21. The session traded on 0.5× average volume (below avg), so participation was unremarkable. Its consumer cyclical peer group moved a median +1.0% over the same stretch, leaving NKE essentially in line with peers. Over the past month the stock has ranged between $39.09 and $43.22, and it currently sits about 40% of the way up that band.

Bullish and bearish analyst opinions on NIKE, Inc. (NKE)

The consensus analyst price target on NIKE, Inc. (NKE) is $51.06, 25.3% above the recent $40.76. Over the past 90 days analysts logged 0 upgrades, 22 maintains, and 4 downgrades. Here is how the bullish and bearish cases on NKE line up.

The bullish case

  • Wall Street's consensus price target of $51.06 implies +25.3% upside from $40.76.
  • The Street's most bullish target is $75.00 (+84.0%).
  • Positive 1.4% session move.
  • NIKE, Inc. (NKE) moved +4.21% from $42.77 to $44.57 on 2026-07-16.
  • Positive price momentum.

The bearish case

  • The most bearish analyst target is $35.00 (-14.1%).
  • 4 analyst downgrades in the past 90 days, most recently JP Morgan to Underweight (2026-08-04).
Bull vs bear balanceNeutral / Mixed
BearishNeutralBullish

Weighing both sides, BestStocks' composite read of recent signals is roughly balanced, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.

Analyst price targets and ratings are FMP consensus figures as of Aug 22, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.

Analyst expectations
Consensus target: $51+25.3%
= 22 maintains4 downgrades
JP Morgan downgraded to Underweight · 2026-08-04
SEC filings watch
8-K2026-08-10
Material event — review for impact
high
DEF 14A2026-07-15
Annual proxy — exec compensation & governance
low
10-K2026-07-15
Annual financial report
high
8-K2026-06-30
Material event — review for impact
high
Peer context
NKE+1.4%
WMT-0.1%
COST+1.5%
PG+1.2%
KO+0.7%
PEP+1.0%

Previous notable changes for NKE

Valuation2026-08-12-2.0%via investing.com
Nike fell 1.39% to $40.74 as sector-wide pressure on premium athletic footwear intensified following On Holding's (ONON) disappointing Q2 results and reduced full-year guidance, according to the web synthesis. The decline is compounded by a recent JPMorgan downgrade to Underweight (Matthew Boss cited) and persistent margin concerns amid Nike's multi-year turnaround. Volume was elevated at 2.23x expected for this time of session, and the stock now trades near its 52-week low of $40.00.
Valuation2026-08-11-1.9%via Yahoo Finance
Nike shares fell 2.83% to $40.92 following a JPMorgan downgrade to underweight and renewed concerns over a slower-than-expected turnaround, China restructuring headwinds (including a projected ~$1 billion revenue hit from shifting away from regional partners back to direct digital channels), and persistent flat core revenue growth. Volume of 14.9M shares ran 1.50x the time-adjusted expected level, indicating elevated trading interest.
Filings2026-08-10+1.0%
NIKE, Inc. (NKE) filed a new 8-K on 2026-08-10. The filing details were not specified in available sources.
Valuation2026-07-23-2.9%via Yahoo Finance
Nike stock fell 3.48% to $40.74 on skepticism over its Greater China distribution overhaul and analyst earnings estimate cuts. The company's strategic shift to limit third-party wholesale sales in China and transition toward proprietary digital platforms has drawn Wall Street concern that near-term revenue pressures may precede any long-term benefits, compounding ongoing turnaround headwinds. Volume traded 9.2M shares at 0.56x the expected level for this point in the session.
Upcoming catalysts & outlook
Next earnings
2026-09-29 (est.)
in 38 days
10-K Annual Report (est.)
2027-07-15
Medium impact
Thesis shift
Neutral / Mixed
bullish signal
Risk level
Low
from change events

Frequently asked questions about NKE

Why did NIKE, Inc. (NKE) stock move?

NKE rose 1.4% to $40.76. No single company-specific catalyst was confirmed during the move window, and it looks like a sector-wide move.

How much did NKE stock rise?

NKE gained 1.37% ($0.55) versus the prior close of $40.21, last trading at $40.76 on 0.5× average volume.

When is NIKE, Inc.'s next earnings date?

NKE's next earnings report is estimated for 2026-09-29 — about 38 days away.

What is the analyst price target for NKE?

The consensus analyst price target for NKE is $51.06, about 25.3% above the current $40.76. Over the past 90 days, analysts recorded 0 upgrades, 22 maintains, and 4 downgrades.

Is the NKE move company-specific or sector-wide?

BestStocks classifies it as a sector-wide move: the peer group moved a median +1.0% against NKE's +1.4%. NKE ranks top 2 of 7 peers.

How BestStocks tracks NKE

This page is generated automatically by BestStocks' change-detection system after its price and volume cleared NKE-specific materiality thresholds, triggering an evidence check. It draws on 18 tracked change events for NKE, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of August 22, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.

Data sources
FMP real-time & historical price dataSEC EDGAR filingsFMP earnings & estimatesAnalyst ratings & price targets (FMP)Earnings calendar (FMP)
Educational research tool — not personalized investment advice. Data may be delayed.