Market open · Delayed intraday data · 12:23 PM ET
Last update: Jun 29, 2026, 12:01 PM ET

Apple Inc. (AAPL) — What Changed

$280.75-3.03 (-1.07%) today so far
Jun 29, 2026 12:23 PM ET·NASDAQ Global Select·Market Open·CEO: Timothy D. Cook·166,000 employees

Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the w

🔔Major Change Detected
Market Cap
$4.1T
Sector
Technology
Consumer Electronics
Next Earnings
Jul 29, 2026
(31 Days)
Relative Volume
0.49x
Below Avg
Risk Level
Low
Price Move
-1.07%
1-Day Change
Below 5D Avg: 1.1%
Volume Confirmation
0.49x
vs 30D Average
Below Avg
Catalyst
Earnings Beat
Material / Earnings
Apple (AAPL) moved +3.08% after reporting EPS of $2.01, beating the consensus…
Peer Context
In Line With Peers
No peer data
Sector-Wide Move
Signal Quality
Low
Confidence Score
54/100

BestStocks surfaces only meaningful changes—backed by price, volume, catalysts, and peer context—so you can focus on what matters.

1Event Reaction Chart
Price reaction around a key event
AAPLApple Inc.$280.75-3.03 (-1.07%)
274.60280.35286.10291.85297.60Price (USD)Jun 22Jun 23Jun 24Jun 25Jun 26283.78
Price Move Up·Jun 26, 2026·+3.14% reaction

1. What Changed Since Last Close

F
New FilingHighHigh
May 1

Apple (AAPL) filed a new 10-Q on 2026-05-01 with no immediate price movement recorded (0% change).

E
Earnings BeatMediumMedium
Apr 30

Apple (AAPL) moved +3.08% after reporting EPS of $2.01, beating the consensus estimate of $1.95 by 3.1%.

V
Price Move UpMediumMedium
Jun 26+3.14%4.21x vol

AAPL rose 3.14% to $283.78 on intraday volume of 261.2M shares. The catalyst is a new $100 billion buyback announcement

E
Earnings BeatMediumMedium
Mar 31

Apple reported quarterly earnings per share of $2.01, beating analyst expectations of $1.94 by 3.5%. The company deliver

N
NewsMediumMedium
undefined NaN

Apple raised iPad and MacBook prices due to surging memory chip costs from AI datacenter demand.

Showing 5 of 8 events

2. Change Timeline

DateChangePrice Reaction Volume Confidence
May 1
FNew Filing
High
Apr 30
EEarnings Beat
Medium
Jun 26
VPrice Move Up
+3.14%4.21xMedium
Mar 31
EEarnings Beat
Medium
undefined NaN
NNews
Medium
undefined NaN
NNews
Medium
undefined NaN
NNews
Medium
Jun 25
NPrice Move Down
-6.12%1.72xMedium
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3. Why It Moved

1
Primary Catalyst
Earnings Beat
Apple (AAPL) moved +3.08% after reporting EPS of $2.01, beating the consensus es
2
Supporting Evidence
  • Apple (AAPL) moved +3.08% after reporting EPS of $2.01, beating the co
  • AAPL rose 3.14% to $283.78 on intraday volume of 261.2M shares. The ca
  • Apple reported quarterly earnings per share of $2.01, beating analyst
3
Nature of Move
Sector-Wide Move
AAPL moved broadly in line with sector peers — consistent with a sector or macro-driven event.

4. Peer / Sector Confirmation

SymbolToday5DRel. Vol
AAPL-1.07%0.49x
Sector-Wide Move. No peer data. AAPL moved broadly in line with sector peers — consistent with a sector or macro event.

5. SEC Filing Watch

May 1Medium
Quarterly financial results
Apr 30High
Material event — review for impact
Apr 20High
Material event — review for impact
View on SEC EDGAR →Source: filing_snapshots DB · past 120 days

6. Analyst Expectations

Consensus Target
$327.00
Median Target
$325.00
Upside to Target
+16.5%
vs $280.75
Analyst Activity — Last 90 Days
1
Upgrades
27
Maintains
1
Downgrades
Last Directional Actions
↑ Upgrade
BNP Paribas · NeutralOutperform
Apr 17, 2026
↓ Downgrade
KGI Securities · OutperformHold
Jun 22, 2026

7. Bull vs Bear Thesis Shift

Bullish Factors
Earnings beat — stock sold off (sell-the-news reaction)
Positive price momentum
Bearish Factors
Declined 1.1% despite earnings beat — guidance or outlook concern
Negative session, down 1.1%
New SEC filing — review for material disclosures
Net Thesis Change vs Yesterday
BearishNeutralBullish
Neutral / Mixed-2 / 100

8. What To Watch Next

DateEventImpact
Jul 30Earnings ReleaseHigh
Jul 31est.10-Q FilingMedium
est. = estimated from prior filing cycle
🔔
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Educational research tool — not personalized investment advice. Data may be delayed.