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Hims & Hers Health, Inc.
$28.84 8.91% today
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Why Hims & Hers Health, Inc. (HIMS) stock moved

Updated Aug 30, 2026

Hims & Hers Health, Inc. (HIMS) shares tumbled 8.9% to $28.84 as of August 30, 2026, a significant decline from the prior close of $31.66. BestStocks flagged the session as a major change for HIMS. Below, we break down what changed for HIMS, why it matters for investors, how the stock reacted, and the catalysts on the calendar.

What happened

HIMS fell 8.9% to $28.84

HIMS tumbled 8.9% in its latest session, moving from $31.66 to $28.84.

RiskLow confidence
Rel. volume
0.8×
Below Avg
Vs peers
No comparable peers
Market cap
$6.4B
New York Stock Exchange
Analyst target
$30
+4.7% vs price
Price chart
Jul 30 – Aug 28
VVVEEEFEE$27$30$34Jul 30Aug 6Aug 14Aug 21Aug 28
E earnings
F filing
A analyst
V/N other
click a marker to highlight
Change events — click to jump to details

What it means for Hims & Hers Health, Inc. investors

For Hims & Hers Health, Inc. investors, the recent signals add up to a strong bearish shift. On the constructive side: Hims & Hers Health bounced +6.92% to $31.89 on reports of a potential partnership with weight-loss drug maker Novo Nordisk to distribute branded products on its platform, according to web sources; Hims & Hers Health, Inc. (HIMS) moved +5.75% from $35.15 to $37.17 on 2026-07-15. Weighing against that: Material negative event; Sharp 8.9% decline — elevated risk. Wall Street's consensus price target sits at $30.20, implying +4.7% upside from $28.84. BestStocks rates the overall signal quality low (57/100). With earnings roughly 71 days out, the next report is the most likely near-term test of the move.

HIMS price reaction

HIMS last traded at $28.84, down $2.82 (-8.91%) from the previous close of $31.66. The session traded on 0.8× average volume (below avg), so participation was unremarkable. Over the past month the stock has ranged between $27.04 and $33.78, and it currently sits about 27% of the way up that band.

Bullish and bearish analyst opinions on Hims & Hers Health, Inc. (HIMS)

The consensus analyst price target on Hims & Hers Health, Inc. (HIMS) is $30.20, 4.7% above the recent $28.84. Over the past 90 days analysts logged 0 upgrades, 14 maintains, and 0 downgrades. Here is how the bullish and bearish cases on HIMS line up.

The bullish case

  • Wall Street's consensus price target of $30.20 implies +4.7% upside from $28.84.
  • The Street's most bullish target is $42.00 (+45.6%).
  • Hims & Hers Health bounced +6.92% to $31.89 on reports of a potential partnership with weight-loss drug maker Novo Nordisk to distribute branded products on its platform, according to web sources.
  • Hims & Hers Health, Inc. (HIMS) moved +5.75% from $35.15 to $37.17 on 2026-07-15.
  • Positive price momentum.

The bearish case

  • The most bearish analyst target is $12.50 (-56.7%).
  • Material negative event.
  • Sharp 8.9% decline — elevated risk.
  • Hims & Hers Health (HIMS) declined 6.41% to $29.63 intraday, cited by Google's AI Overview as linked to content on finance.yahoo.com covering the stock's move on 2026-08-28.
  • Hims & Hers shares fell 6.05% to $29.83, continuing a sharp year-to-date decline of 15.9% (per Yahoo Finance, Apr 29, 2026).
Bull vs bear balanceStrong Bearish Shift
BearishNeutralBullish

Weighing both sides, BestStocks' composite read of recent signals is strongly bearish, as the bull-versus-bear meter above shows. This is an educational summary of the bull and bear case, not investment advice.

Analyst price targets and ratings are FMP consensus figures as of Aug 29, 2026; other aggregators may differ. High and low targets show the range of estimates, not forecasts.

Analyst expectations
Consensus target: $30+4.7%
= 14 maintains
Truist Securities maintained Hold · 2026-08-24
SEC filings watch
No recent filings
Peer context
HIMS-8.9%

Previous notable changes for HIMS

Activity2026-08-27+6.1%via Yahoo Finance
Hims & Hers Health bounced +6.92% to $31.89 on reports of a potential partnership with weight-loss drug maker Novo Nordisk to distribute branded products on its platform, according to web sources. The move also included short covering as traders repositioned following recent headwinds from Visa's acquirer monitoring program and FTC inquiry. Trading volume of 7.1 million shares ran 0.55x average for this time of day.
Risk2026-08-26-6.0%via Yahoo Finance
Hims & Hers shares fell 6.05% to $29.83, continuing a sharp year-to-date decline of 15.9% (per Yahoo Finance, Apr 29, 2026). The stock is trading 57.6% below its 52-week high of $66.18. Trading volume of 6.5M shares was below the 270-minute average (0.66x ratio), suggesting modest institutional participation in the decline.
Material / Earnings2026-08-21+6.0%
Hims & Hers Health, Inc. (HIMS) moved +6.66% from $31.67 to $33.78 on 2026-08-21 after multiple analyst price-target increases. Needham raised its target to $42 and Barclays to $39, citing confidence in the company's shift toward branded GLP-1 and testosterone treatments. The rally also reflects momentum from a strong Q2 earnings beat—revenue surged nearly 40% year-over-year to $753 million with 300,000 net new subscribers—and optimism over international expansion and AI-driven care tools that reduced support workload by roughly half.
Material / Earnings2026-08-19+13.5%
Hims & Hers Health, Inc. (HIMS) moved +12.85% from $27.55 to $31.09 on 2026-08-19. We checked news, earnings announcements, analyst updates, SEC filings, and corporate actions — no company-specific catalyst was found. Volume was 1.7x the 5-day average, modestly elevated.
Upcoming catalysts & outlook
Next earnings
2026-11-09 (est.)
in 71 days
Thesis shift
Strong Bearish Shift
bearish signal
Risk level
High
from change events

Frequently asked questions about HIMS

Why did Hims & Hers Health, Inc. (HIMS) stock move?

HIMS tumbled 8.9% to $28.84. No single company-specific catalyst was confirmed during the move window, and it looks technical.

How much did HIMS stock fall?

HIMS lost 8.91% ($2.82) versus the prior close of $31.66, last trading at $28.84 on 0.8× average volume.

When is Hims & Hers Health, Inc.'s next earnings date?

HIMS's next earnings report is estimated for 2026-11-09 — about 71 days away.

What is the analyst price target for HIMS?

The consensus analyst price target for HIMS is $30.20, about 4.7% above the current $28.84. Over the past 90 days, analysts recorded 0 upgrades, 14 maintains, and 0 downgrades.

How BestStocks tracks HIMS

This page is generated automatically by BestStocks' change-detection system after its price and volume cleared HIMS-specific materiality thresholds, triggering an evidence check. It draws on 20 tracked change events for HIMS, cross-checked against the data sources listed below. Price, volume, and market-capitalization figures are the live intraday quote as of August 30, 2026 and refresh as new information is detected; for companies with multiple share classes, market-cap figures can differ by data source. Analyst price targets and ratings are FMP consensus. This is an educational summary of what changed and why — not personalized investment advice.

Data sources
FMP real-time & historical price dataFMP earnings & estimatesSEC EDGAR filingsAnalyst ratings & price targets (FMP)Earnings calendar (FMP)
Educational research tool — not personalized investment advice. Data may be delayed.