Market open · Delayed intraday data · 12:29 PM ET
Last update: Jun 29, 2026, 12:29 PM ET

NIKE, Inc. (NKE) — What Changed

$41.05+0.30 (+0.74%) today so far
Jun 29, 2026 12:29 PM ET·New York Stock Exchange·Market Open·CEO: Elliott J. Hill·79,400 employees

NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all

🔔Major Change Detected
Market Cap
$60.7B
Sector
Consumer Cyclical
Apparel - Footwear & Accessories
Next Earnings
Jun 29, 2026
(1 Days)
Relative Volume
0.47x
Below Avg
Risk Level
Low
Price Move
+0.74%
1-Day Change
Below 5D Avg: +-1.3%
Volume Confirmation
0.47x
vs 30D Average
Below Avg
Catalyst
Earnings Beat
Material / Earnings
Nike (NKE) moved +20.4% after reporting EPS of $0.35 for the period, beating…
Peer Context
Outperforming
Top 3 of 6 peers
Sector-Wide Move
Signal Quality
Low
Confidence Score
58/100

BestStocks surfaces only meaningful changes—backed by price, volume, catalysts, and peer context—so you can focus on what matters.

1Event Reaction Chart
Price reaction around a key event
NKENIKE, Inc.$41.05+0.30 (+0.74%)
40.6741.3241.9742.6243.28Price (USD)Jun 22Jun 23Jun 24Jun 25Jun 2640.75
New Filing·Jun 23, 2026·-1.88% reaction

1. What Changed Since Last Close

E
Earnings BeatHighHigh
Mar 31

Nike (NKE) moved +20.4% after reporting EPS of $0.35 for the period, beating the consensus estimate of $0.29 by 20.4%.

E
Earnings BeatHighHigh
Feb 28

Nike reported quarterly EPS of $0.35, beating analyst consensus of $0.28 by 24%. This marks a significant profitability

N
NewsHighHigh
Jun 27

Nike executes turnaround focusing on athletes and innovation while resetting wholesale strategy.

F
New FilingMediumMedium
Jun 23-1.88%1.01x vol

Nike (NKE) filed an 8-K on June 23, 2026, with no accompanying price movement on that date.

F
New FilingMediumMedium
Jun 23-1.88%1.01x vol

Nike filed an 8-K on June 23, 2026, with no associated stock movement (0%).

Showing 5 of 7 events

2. Change Timeline

DateChangePrice Reaction Volume Confidence
Mar 31
EEarnings Beat
High
Feb 28
EEarnings Beat
High
Jun 27
NNews
High
Jun 23
FNew Filing
-1.88%1.01xMedium
Jun 23
FNew Filing
-1.88%1.01xMedium
Jun 25
VPrice Move Down
-2.20%0.94xMedium
Jun 26
VPrice Move Down
-0.37%1.09xLow
Sort:  

3. Why It Moved

1
Primary Catalyst
Earnings Beat
Nike (NKE) moved +20.4% after reporting EPS of $0.35 for the period, beating the
2
Supporting Evidence
  • Nike (NKE) moved +20.4% after reporting EPS of $0.35 for the period, b
  • Nike reported quarterly EPS of $0.35, beating analyst consensus of $0.
  • Nike Inc. (NKE) fell 2.20% to $40.90 on June 25, 2026, reaching a new
  • Nike Inc. (NKE) declined 0.37% to $40.75 on June 26, 2026. We checked
3
Nature of Move
Sector-Wide Move
NKE moved broadly in line with sector peers — consistent with a sector or macro-driven event.

4. Peer / Sector Confirmation

SymbolToday5DRel. Vol
NKE+0.74%0.47xLeader
WMT-0.08%
COST+1.09%
PG+0.35%
KO+2.75%
PEP+1.34%
Sector-Wide Move. Top 3 of 6 peers. NKE moved broadly in line with sector peers — consistent with a sector or macro event.

5. SEC Filing Watch

Jun 23High
Material event — review for impact
Jun 18High
Material event — review for impact
Apr 1Medium
Quarterly financial results
Mar 31High
Material event — review for impact
Mar 9High
Material event — review for impact
Mar 5High
Material event — review for impact
View on SEC EDGAR →Source: filing_snapshots DB · past 120 days

6. Analyst Expectations

Consensus Target
$55.93
Median Target
$50.00
Upside to Target
+36.3%
vs $41.05
Analyst Activity — Last 90 Days
0
Upgrades
18
Maintains
9
Downgrades
Last Directional Actions
↑ Upgrade
Barclays · Equal WeightOverweight
Mar 11, 2026
↓ Downgrade
Keybanc · OverweightSector Weight
Jun 26, 2026

7. Bull vs Bear Thesis Shift

Bullish Factors
Earnings beat with positive market reaction
Positive 0.7% session move
Market activity signal
Market activity signal
Bearish Factors
New SEC filing — review for material disclosures
New SEC filing — review for material disclosures
Net Thesis Change vs Yesterday
BearishNeutralBullish
Bullish Shift+38 / 100

8. What To Watch Next

DateEventImpact
Jun 30Earnings ReleaseHigh
Jul 1est.10-Q FilingMedium
est. = estimated from prior filing cycle
🔔
9. Set Alerts & Get Notified
Get notified when NKE reports earnings, files an 8-K, receives an analyst upgrade, or sees unusual volume.
Earnings alerts
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Volume spikes
Analyst actions

Educational research tool — not personalized investment advice. Data may be delayed.