Market open · Delayed intraday data · 12:24 PM ET
Last update: Jun 29, 2026, 12:01 PM ET

ServiceNow, Inc. (NOW) — What Changed

$100.33+1.99 (+2.02%) today so far
Jun 29, 2026 12:24 PM ET·New York Stock Exchange·Market Open·CEO: William R. McDermott·26,293 employees

ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves a

🔔Material Change Detected
Market Cap
$103.5B
Sector
Technology
Software - Application
Next Earnings
Jul 21, 2026
(23 Days)
Relative Volume
0.47x
Below Avg
Risk Level
Low
Price Move
+2.02%
1-Day Change
Below 5D Avg: +-2.4%
Volume Confirmation
0.47x
vs 30D Average
Below Avg
Catalyst
Filings
Filings
ServiceNow (NOW) filed an 8-K on 2026-05-22 with no accompanying price movement
Peer Context
Outperforming
Top 2 of 6 peers
Sector-Wide Move
Signal Quality
Low
Confidence Score
50/100

BestStocks surfaces only meaningful changes—backed by price, volume, catalysts, and peer context—so you can focus on what matters.

1Event Reaction Chart
Price reaction around a key event
NOWServiceNow, Inc.$100.33+1.99 (+2.02%)
89.3491.6493.9496.2498.54Price (USD)Jun 22Jun 23Jun 24Jun 25Jun 2698.34
Price Move Up·Jun 26, 2026·+9.85% reaction

1. What Changed Since Last Close

V
Price Move UpHighHigh
Jun 26+9.85%1.01x vol

NOW jumped 9.85% intraday to $98.34, continuing a multi-day rally that included 14% and 9.4% gains. Intraday volume reac

F
New FilingMediumMedium
May 22

ServiceNow (NOW) filed an 8-K on 2026-05-22 with no accompanying price movement recorded (0%).

N
NewsMediumMedium
undefined NaN

Tech sector declined while broader market advanced, with NOW among underperforming stocks.

N
NewsMediumMedium
undefined NaN

NOW stock gained amid sector rotation favoring software over semiconductor stocks.

V
Price Move DownMediumMedium
Jun 25-4.56%0.88x vol

ServiceNow Inc. (NOW) fell 4.56% from $93.80 to $89.52 on 2026-06-25, reaching a new 30-day low. We checked news, earnin

Showing 5 of 6 events

2. Change Timeline

DateChangePrice Reaction Volume Confidence
Jun 26
VPrice Move Up
+9.85%1.01xHigh
May 22
FNew Filing
Medium
undefined NaN
NNews
Medium
undefined NaN
NNews
Medium
Jun 25
VPrice Move Down
-4.56%0.88xMedium
Jun 29
VPrice Move Up
Low
Sort:  

3. Why It Moved

1
Primary Catalyst
Filings
ServiceNow (NOW) filed an 8-K on 2026-05-22 with no accompanying price movement
2
Supporting Evidence
  • NOW jumped 9.85% intraday to $98.34, continuing a multi-day rally that
  • ServiceNow Inc. (NOW) fell 4.56% from $93.80 to $89.52 on 2026-06-25,
  • NOW rose 2.49% to $100.79 intraday as software stocks outperformed ami
3
Nature of Move
Sector-Wide Move
NOW moved broadly in line with sector peers — consistent with a sector or macro-driven event.

4. Peer / Sector Confirmation

SymbolToday5DRel. Vol
NOW+2.02%0.47xLeader
MSFT+5.71%
CRM+5.45%
ORCL-2.58%
SNOW+9.65%
DDOG+8.52%
Sector-Wide Move. Top 2 of 6 peers. NOW moved broadly in line with sector peers — consistent with a sector or macro event.

5. SEC Filing Watch

May 22High
Material event — review for impact
May 15High
Material event — review for impact
Apr 23Medium
Quarterly financial results
Apr 22High
Material event — review for impact
Apr 6Low
Annual proxy — exec compensation & governance
Apr 1High
Material event — review for impact
View on SEC EDGAR →Source: filing_snapshots DB · past 120 days

6. Analyst Expectations

Consensus Target
$150.26
Median Target
$135.00
Upside to Target
+49.8%
vs $100.33
Analyst Activity — Last 90 Days
0
Upgrades
40
Maintains
1
Downgrades
Last Directional Actions
↑ Upgrade
Guggenheim · SellNeutral
Dec 16, 2025
↓ Downgrade
UBS · BuyNeutral
Apr 10, 2026

7. Bull vs Bear Thesis Shift

Bullish Factors
Positive 2.0% session move
Positive price momentum
Market activity signal
Positive price momentum
Bearish Factors
New SEC filing — review for material disclosures
Net Thesis Change vs Yesterday
BearishNeutralBullish
Neutral / Mixed+18 / 100

8. What To Watch Next

DateEventImpact
Jul 22Earnings ReleaseHigh
Jul 23est.10-Q FilingMedium
est. = estimated from prior filing cycle
🔔
9. Set Alerts & Get Notified
Get notified when NOW reports earnings, files an 8-K, receives an analyst upgrade, or sees unusual volume.
Earnings alerts
Filing alerts
Volume spikes
Analyst actions

Educational research tool — not personalized investment advice. Data may be delayed.