Why ServiceNow, Inc. (NOW) Stock Rose 4.6% on Jul 29, 2026
The clearest new catalyst: Q2 earnings beat and raised guidance.
Why did NOW stock rise?
ServiceNow shares rose 4.6% on July 29, 2026, extending gains from the company's Q2 earnings beat announced earlier in the month. The stock benefited from sustained momentum driven by strong financial results, raised full-year guidance, and analyst upgrades from major Wall Street firms, alongside investor rotation into resilient enterprise software platforms.
- Q2 earnings beat and raised guidance: ServiceNow reported Q2 EPS of $0.90 (beating $0.86 consensus) and revenue of $3.99 billion (up 24% year-over-year). Management raised full-year subscription revenue growth guidance to 21%, easing concerns about software spending slowdowns.
- AI and cybersecurity milestones: The company announced that AI annual contract value crossed $1 billion for the first time, alongside robust growth in enterprise security workflows, reinforcing its position in high-growth workflow automation.
- Analyst upgrades: Major Wall Street firms including Morgan Stanley, JPMorgan, and Bernstein raised their price targets following the earnings report, boosting investor confidence.
- Sector rotation into enterprise software: Broader market rotation into resilient, high-growth software platforms supported the stock's advance.
Initial detection
BestStocks first flagged NOW intraday on Jul 29, 2026; this analysis was finalized after the close using the confirmed +4.6% session move and additional catalyst research.
Show the initial intraday note
ServiceNow shares gained 5.05% to $116.21, building on momentum from a well-received Q2 earnings beat reported earlier this month (CNBC, Yahoo Finance). The move reflects sustained institutional interest in the company's enterprise generative AI workflow integration capabilities and Pro Plus tier adoption, alongside a broader sector rotation into high-growth software platforms. Volume of 17.3M shares ran 1.61x the time-adjusted average, consistent with normal midday trading.
What to watch next: ServiceNow earnings scheduled for November 4, 2026 (consensus EPS estimate: $1.03); monitor for any guidance updates on AI product uptake and Pro Plus subscription growth.
Frequently asked questions
Why did ServiceNow, Inc. (NOW) stock rise on Jul 29, 2026?
ServiceNow shares rose 4.6% on July 29, 2026, extending gains from the company's Q2 earnings beat announced earlier in the month. The stock benefited from sustained momentum driven by strong financial results, raised full-year guidance, and analyst upgrades from major Wall Street firms, alongside investor rotation into resilient enterprise software platforms.
How much did NOW stock rise on Jul 29, 2026?
NOW rose 4.6% during the Jul 29, 2026 trading session.
What were the main drivers behind NOW's move?
Q2 earnings beat and raised guidance; AI and cybersecurity milestones; Analyst upgrades; Sector rotation into enterprise software.