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Estée Lauder Companies: Navigating the Competitive Beauty Industry Amidst Changing Times and Challenges

Roberto Liccardo by Roberto Liccardo
September 8, 2023
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Despite the missed consensus estimate reported in its Q1 earnings data, Estée Lauder Companies (NYSE:EL) remains a major player in the beauty industry with prominent brands under its belt. The company’s market value was recently assessed by Bank of America, leading to a price target reduction from $235.00 to $205.00, suggesting a potential upside of 0.51% from its previous close.

Under the leadership of President and CEO Fabrizio Freda, Estée Lauder Companies has maintained an impressive portfolio of skin care, makeup, fragrance, and hair care products for luxury consumers. With brands like Clinique, Origins, MAC, Aveda and more under its umbrella, the company caters to high-end department stores, multi-brand retailers as well as upscale perfumeries and pharmacies.

Amidst fierce competition in the highly-competitive cosmetic world where new entrants are challenging established players daily with product innovations and digital marketing strategies that users are particularly drawn to; EL seeks not only to consolidate on previous winning formulas but also explore every opportunity available to give itself an edge over peers.

According to industry expert forecasts cited in a Wall Street Journal report earlier this year the global cosmetics market is expected to reach $758 billion in value by 2025 indicating immense potential waiting for companies such as El.- However crucial success factors must be put in place which could include customer loyalty program initiatives already being implemented by competitors like L’Oreal.

EL recently reported Q1 results generating mixed reactions; earnings per share came out at $0.47 EPS for the quarter missing estimates by ($0.04). Though revenue was up at $3.75 billion analysts expected higher figures than those released; this could reflect shifts occurring within the industry or shortages on supply chains due to Covid disruptions still prevalent worldwide.

Ultimately figures alone do not define companies such as EL but they are unique success stories resulting from strong leadership structures built on defined corporate values and notable achievements in consumer relationships, innovation, and global excellence. As the year unfolds amidst an era of undetermined transformation to economic and commercial fortunes; only time will tell how companies like El will continue to explore these critical themes to succeed against all odds.

The Estée Lauder Companies Inc.

EL

Strong Buy

Updated on: 15/09/2023

Financial Health

Very Healthy


Debt to equity ratio: Strong Buy

Price to earnings ratio: Strong Buy

Price to book ratio: Strong Buy

DCF: Strong Buy

ROE: Neutral

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Price Target

Current $155.70

Concensus $318.44


Low $0.00

Median $325.00

High $0.00

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Social Sentiments

5:00 PM (UTC)

Date:15 September, 2023

0
Twitter Sentiment

0.4836
Stocktwits Sentiment

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Analyst Ratings

Analyst / firm Rating
Nik Modi
RBC Capital
Buy
Dana Telsey
Telsey Advisory
Buy
Susan Anderson
Canaccord Genuity
Buy
Jason English
Goldman Sachs
Buy
Dara Mohsenian
Morgan Stanley
Buy
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Estée Lauder Companies, Inc.: Analysts Give Mixed Reviews Amidst Insider Trading and Institutional Investment


Estée Lauder Companies, Inc. has been in the news lately due to a series of price target reductions by equities analysts. The criticisms were reflected in reports issued by Wells Fargo & Company, Barclays, and Royal Bank of Canada earlier this year. On the upside, Societe Generale upgraded their rating from “hold” to “buy” in March 2023, putting forth a price objective of $294.00 for the company’s stock.

The consensus among analysts is that Estée Lauder Companies has a “Moderate Buy” rating with an average target price of $263.29 per share based on data from Bloomberg. While the latest opening price at NYSE:EL fell below this target at $203.95 on June 20th, the company has maintained its market cap at $72.89 billion even amidst the recent dip.

Estée Lauder Companies’ products range across skin care, makeup, fragrance and hair care brands like Estée Lauder itself, Clinique, Origins, MAC, Bobbi Brown, La Mer, Jo Malone London Aveda and Too Faced. Their channels include department stores as well as pharmacies through which they have an extensive distribution network.

Insider trading hasn’t helped boost confidence in Estée Lauder Companies’ stock either with insider Jane Hertzmark Hudis selling 9,869 shares worth $1,973306.55 on May 16th this year when prices hovered around $200 per share.

On the institutional investor side of things however there have been some positive moves recently with Mach 1 Financial Group LLC acquiring a new position in the firm’s stock worth over $14 million early this year and Heritage Wealth Management LLC raising its position by 100 percent last quarter bringing its total holdings to just over one hundred shares worth around $26k each.

All in all though it seems that a sense of caution still persists amongst industry experts when it comes to Estée Lauder Companies. However, as the cosmetics business becomes increasingly competitive with new upstarts in the market, Estée Lauder’s long-standing reputation as a trusted brand may still prove to be a significant factor in ensuring its continued success.

Tags: EL
Roberto Liccardo

Roberto Liccardo

Financial and marketing expert at Entrepreneur.com, covering finance, sales and marketing strategies. Proudly wearing 15 years of direct and managerial experience in intensive Digital Marketing and Financial Analytics.

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