On Wednesday, the shares of Shopify SHOP +3.49 percent increased as a result of a proposal to streamline how its clients may sell their items on Twitter TWTR –0.98 percent (TWTR).
You may now download the Twitter sales channel app from Shopify’s app store for US businesses starting today. Because of it, they can make use of features like the shopping manager on Twitter as well as put their items in the spotlight right on their Twitter accounts, according to Justin Hoang and Denise Teng of Twitter Business.
Trixie Cosmetics, a California-based beauty company, was the first Shopify merchant to test this “Sell Where You Tweet” service, which promises to “sell where you tweet.”
Shopify is happy to have the collaboration. Amir Kabbara, Twitter’s head of product, stated, “Twitter is where discussions happen, and the relationship between conversations and business is important.”
Investors in Shopify seem to be bullish on the deal as well. Today, the stock gained 3.3 percent, while Twitter lost 0.9 percent. Components of the Nasdaq CompositeCOMP dropped 0.15 percent.
For other e-commerce companies, Twitter suggested that there may be additional agreements like this one.
According to the press announcement, “We’re pleased about how this cooperation improves the core of our Twitter Shopping ecosystem. To learn more about our plans to help businesses and consumers on Twitter, as well as our plans to extend our support internationally, please stay tuned.