Personal care is one of the fastest-growing segments of the beauty industry, with innovations and products released daily. The personal care market was valued at $60 billion in 2017 and is projected to reach $78 billion by 2021. Several private product stocks should be on your radar if you’re looking for a way to invest in this booming industry. In addition, many personal products companies have been performing well in recent quarters, providing investors with the perfect opportunity to enter the space and position themselves for long-term growth. To learn more about some of the best personal product stocks to invest in, read on…
e.l.f. Beauty (ELF)
ELF is one of the most successful independent beauty retailers in the U.S. Founded in 2003 by entrepreneurs Tarang Amin and Sanjeev Shah; the company sells a wide range of beauty products through its e-commerce site and brick-and-mortar stores. ELF’s 12,000-square-foot flagship store in New York City is its most successful store, with annual sales of about $5.5 million. This store includes a digital makeup studio and makeup bar where customers can receive advice from beauty experts. ELF’s wide product range includes makeup, skincare, fragrance, haircare, and nail polish brands like Too Faced, BareMinerals, and Essie. The company’s best-selling products are its makeup palettes and lipsticks, with high-end brands like Urban Decay and Too Faced driving most of its sales.
Founded in the Netherlands in 1930, Unilever is a producer and marketer of personal care products, foods, and home care products worldwide. The company is a significant player in the personal care industry, with a portfolio of well-recognized brands such as Axe, Dove, and TRESemmé. Unilever’s Axe brand is one of the biggest names in the male grooming industry. Unilever’s care business generated around $1.8 billion in the company’s fiscal year ending August 31, 2018. The firm is divided into fir moments: skin care, hair care, oral care, and deodorants. Skincare products accounted for around 50% of the company’s total sales, with deodorants and oral care products about 30% each.
Coty Inc. (COTY)
Founded in Paris in 1904, Coty is a leading manufacturer and marketer of fragrances, skincare products, and cosmetics. The company owns over 40 fragrance brands, including Marc Jacobs, Calvin Klein, and Davidoff. It is also a significant player in the skincare and cosmetics industries, with some of its top brands being Rimmel, Sally Hansen, and CoverGirl.In its FY19, Coty generated $2.5 billion in revenue from its personal care business, with fragrances accounting for around 70% of this total. The company also manufactures and distributes its care products in about 90 countries globally, with the U.S. being its biggest market. Coty’s most famous fragrances include Calvin Klein’s Eternity, Hugo Boss’s Hugo, and Davidoff’s Cool Water. The company’s best-selling skincare products include its foundation and concealer products, while CoverGirl’s lip and eye products are also high on the list.
Veru Inc. (VERU)
Peru is a leading manufacturer of household cleaning products such as dishwasher detergent, all-purpose cleaners, and liquid hand soap. Founded in 1886 by Clarence Bouck, the company operates two manufacturing plants in the U.S. and employs over 600 people globally. Vera’s household cleaninVera’sucts are sold through partners such as Amazon and Walmart. The company’s best-selling products include its dishwasher detergent and all-purpose cleaner, with the former being used by over 90% of American households. Vera’s household cleaninVera’sucts are priced at around $1 to $5 per bottle, with the company’s flagship product, its all-purpose cleaner, being sold for $1 per bottle. The company also offers a wide range of pet household cleaning products, with its flea and tick spray being its best-selling product. Vera’s household cleaninVera’sucts are now sold in over 30,000 stores across the U.S. after expanding its distribution network over the last few years. The company is also looking to grow its presence in the e-commerce channel, where it has started selling its products through Amazon.
The personal care industry is expected to increase over the next few years, creating many investment opportunities for investors across the globe. Suppose you’re interested in investing in this space, e.l.f. Beauty, Unilever, Coty Inc., and Veru Inc. could be great picks. Be sure to research before buying any stocks, and always understand the risks involved in investing. Now that you know about some of the best personal product stocks to invest in, what are you waiting for? Start researching and make the most of this booming industry by investing in the companies on this list.