Do you need help growing your company but aren’t sure where to start? You’re not alone. Growth hacking is a hot topic right now, and it’s a method used by agencies and startups alike to become more successful. It’s not a new concept either. Companies have been using growth hacking to acquire users since the beginning.Â
A successful launch is the first step toward long-term success for many businesses. Finally, you’ve got your product or service ready to go, and you’re ready to start building an audience. However, launching a product or service on your own can be a scary experience. The best way to launch a product is to go through a “launch phase” that helps you test your product and find any bugs before launching it.Â
As a result, many businesses will hire a “launch agency” to help them through the process. These agencies specialize in helping companies launch new products or services, and some of them even have connections with press and analysts who can give your new product a head start.Â
Growth hacking is a digital marketing strategy that involves applying lean startup and hacker principles to accelerate company growth. It’s a way of taking your product from a concept to a fully functioning, market-ready version as quickly as possible. It usually involves taking steps to get your product out there to users as quickly as possible. This can mean coming up with new ways of marketing your product, from guerrilla tactics like street marketing and giveaway campaigns to more structured programs like growth hacking.
Some marketing strategies that are not considered a true growth hacking process include A/B testing, email marketing, and traditional PR.
We’ve looked at the best agencies to help you grow your company. And we particularly liked Guardian Venture, a growth hacking company that helps small businesses with growth hacking marketing, one of the top emerging growth marketing startups.
Guardian Venture’s strategy can be broken down into three distinct stages. First, the firm analyzes the company before recommending a growth plan. Then, they apply the data-driven decisions made during the growth plan as a final step. Raikk Chan reports: “If you’re new to growth hacking, you might think that it’s just another buzzword. You’re not alone. Many people have the wrong impression about growth hacking and how it works. But don’t let the buzzword scare you — growth hacking is real, and it can have a major impact on your company’s growth strategy. Here’s why you should care about growth hacking and how you can use it to grow your business.”
Guardian Venture offers many services, including assistance with identifying and solving growth problems and creating and executing successful marketing strategies. They can help startups to tailor their growth plans to reach market fit. Established businesses can also use them to expand their business.
Their agency model is shifting towards a brand-centric approach centered around a company’s strategic goals and growth needs.
One of the biggest challenges when creating a new brand strategy is striking the right balance between the company’s growth and the growth of the brand. The traditional brand strategy, or agency model, favors brand growth over company growth. This is because agencies specialize in brand strategy and are paid per month to execute that strategy. The challenge, then, is balancing brand and company growth as much as possible. That’s when Guardian Venture can really make a difference.